The influencer marketing industry has gained a lot of traction in 2019, and its popularity is likely to grow further in the coming years. Influencer marketing isn’t just a buzzword; it’s a great way to promote products and services online—especially on social media platforms.
As we enter MMXX, it’s important to learn about the latest trends prevailing in the market. Here are three essential ones to consider for 2020:
Micro-influencers will the most effective influencer—less is more!
Top brands benefit immensely from big influencers endorsing their products. For example, Audi was able to propel their brand value using its tie-in with Robert Downey Jr.
However, we’ve yet to see smaller brands achieve this kind of success, and marketers are aware of this predicament. Hence, they are focusing on small influencers instead.
Influencers with small, more targeted audiences understand their audiences better, which allows them to craft engaging content.
The increased value proposition and highly intentional content consumption increase your brand’s reach, and allow you to gain valuable insights into your target audience.
To put it briefly, micro-influencers for macro-marketing results will be marketers’ mantra in 2020.
Combining influencer marketing with affiliate marketing for maximum impact
In 2020, we expect to see brands supplementing their influencer marketing plans with their affiliate marketing campaign. If done right, combining both strategies can do wonders.
When it comes to cultivating leads from social media platforms, influencers have an incredible talent to inspire conversions from their followers. That’s where the real magic happens!
Influencer content, combined with strong visual graphics and engaging content with affiliate links, will result in an all-encompassing digital marketing strategy.
Brands are getting better at measuring influencer marketing ROI
Previously, brands used to pay top celebrities for one-off campaigns, which would make it almost impossible to track the marketing return on investment (ROI).
However, marketers have started optimizing their influencer marketing campaigns. Using influencer marketing platforms like the LeadDyno influencer program provides useful insights to brands.
Not only are marketers able to learn about impression rates, but they can also track authentic engagement rates, which helps them reliably measure the ROI on their marketing efforts.
Learning about the success of their influencer marketing campaign—or lack thereof—allows them to play their cards right, resulting in maximum engagement and a greater revenue stream.
The influencer market industry is evolving, and it’s important to keep up with changing trends to effectively engage your audience and derive results.
At LeadDyno, we offer a simple and highly-effective influencer marketing program along with other marketing services, including affiliate marketing.
Give us a call at +1 888 340 6425 for more details!