Attracting traffic to your website is amazing, but if that traffic does not convert, it is almost useless for your business. Therefore, it is important for every business to have a strong Conversion Rate Optimization (CRO) strategy to convert maximum number of website visitors into buyers. The strategy may help you boost sales and profits without increasing your advertising expenditure.
Remember that website conversion is a long and demanding process that takes time and resources. However, it is more than worth your while to know the basic principles of website conversion so that you may maximize the chances of converting your visitors into leads or profitable customers.
1. Create a Strong and Compelling Value Proposition
Value proposition is one of the most significant conversion factors. Therefore, you must focus on developing value proposition that is unique and different from your competitors’ offering. Remember that most online users make a purchase decision within 7 seconds, so your value proposition should be simple and effective enough to influence your visitors’ decisions instantly.
2. Set up a Sales Funnel
Most businesses lose out on the chance of converting visitors because they ask for the sale too fast. However, you should focus on creating a sales funnel to build trust, develop a relationship and prove your expertise before asking the visitor to take the desired action. For example, if you are offering an expensive product, it is best to give your visitors a free demo or trial rather than asking for a sign up or purchase instantly.
3. Build Trust
You should give your visitors enough reasons to trust you. To start with, design your website in a decent and professional manner. As visual design is an important determinant of professionalism, pay special attention to layout, images, typography, and consistency.
Moreover, you need to provide accurate and verifiable information to build trust and credibility. The easiest way to do this is listing a physical address, a phone number, professional certifications, and photos of your office.
4. Use Affiliates
Affiliates can help you build a stronger brand image which may help you improve the credibility of your products and services. As a result, it may not only improve your chances of converting your website visitors into profitable customers, but also increase the likelihood of generating positive word of mouth to attract new customers.
You can improve your affiliate ROI by measuring the performance of your affiliate partners accurately. Take a free trial of our affiliate tracking tool today!