Affiliate Marketing for Beginners
Welcome to LeadDyno! You made a great decision to launch your affiliate program with our platform. Now, let’s launch and scale your affiliate (influencer) marketing efforts together. In this Affiliate Marketing for Beginners guide we’ll discuss:
- How to recruit and sign up affiliates,
- Where they’ll share their link (on social media, etc),
- Ways you can engage and help them,
- And best practices and shortcuts for getting the most from your new affiliate program.
Step 1A: Sign Up New Affiliates
Since you’ve already signed up with LeadDyno, you now have your own Affiliate Website. “Out of the box” this page is hosted by us, and it’s located at yourdomain.leaddyno.com. You can start sending potential affiliates to this page so that they can sign up to join your affiliate program.
I’d recommend linking to this page directly from your own website. You should also send an email newsletter out to let your current list know that you now have an affiliate program (with this link included). And of course you can (and should) promote your Affiliate Sign Up page via your company’s social media channels, too.
(As a LeadDyno user, you also have complimentary access to our own e-commerce affiliate network. I’ll show you how you can join shortly, and get featured in one of the popular newsletters that we send to affiliates and influencers who are already promoting products similar to yours on a commission-only basis. But first, let’s finish setting up your basics.)
Step 1B: Sign Up As An Affiliate Yourself!
We’ll customize the look and feel of your affiliate’s experience in a minute. First, let me take you on a quick tour of the Affiliate Dashboard so that you can see everything as your partners will. Use the opt-in form to sign yourself up, and you’ll be redirected to the dashboard.
And by the way, if you need a hand locating your affiliate website, you can click the Content section within LeadDyno and select Go To Your Affiliate Website.
Once you’re in the dashboard, you’ll see how easy it is for your affiliates to:
- Share their referral link,
- Track their own progress, sales funnel and commissions, and
- Access additional resources like banner ads and social media shortcuts.
Each dashboard is unique to each affiliate. The affiliate codes, links and social media shortcuts are specific to each partner – so that we can make sure we credit the person properly. Of course as I mentioned you can customize everything within the dashboard. The look and feel, the instructions and even the domain itself can be aligned with your brand and your website. You’ll do this by customizing your affiliate website and dashboard within LeadDyno.
Step 2: Customize Your Affiliate Website (& Dashboard)
You can click this link to access the Affiliate Content section within LeadDyno. (It’s also available via the Content tab, which is about halfway down the left-hand side of the page.)
Take some time to step through the icons at the top of the page. You can make the entire affiliate website your own – complete with your brand’s colors, logo, messaging and styling. You can even put the affiliate dashboard on your own domain if you’d like!
Step 3: “Pre-Write” Social Media Content for Your Affiliates
Next, take a few minutes to preload some social media content for your affiliates. Write a Facebook post, compose a Tweet, and so on.
In my experience, affiliates tend to share the messages that I provide them with (versus composing their own from scratch). It saves them a few minutes to run with my stuff, and they are busy people like you and me. The more convenient we can make sharing for them, the more they’ll post and share their link.
For example, here is the current Facebook post I have written for our own affiliates to use and share with their own friends and followers:
You can edit your own preloaded social media posts from the Content section within LeadDyno as well.
Step 4: Engage Your Affiliates with Newsletters and Automatic Updates
If you’ve followed these steps, you probably have your first few affiliates signing up already. If so, congratulations! (And if not, please review the steps above – and also read on because I have some affiliate recruitment help we can provide you with.)
Now here’s the big “what’s next” question I commonly receive from our new users:
Hey Brett – I have 50 new affiliates signed up! So… what do I do next?
My answer? Send them an affiliate newsletter to get them engaged and excited!
You can actually borrow an email I’ve sent to my own affiliates before. Make any edits you’d like, sign your name to it and make it your own. We have four of my own “swipe file” emails available for you to use in the Affiliate Newsletter section of LeadDyno (located in the Tools menu). Click + New Affiliate Newsletter and you’ll see my four templates available in the dropdown menu.
You can also send affiliate newsletters via MailChimp, HubSpot and/or AWeber. We have integrations with all three of these excellent email marketing platforms.
Automated Affiliate Emails can also be setup from our Tools menu. These are near and dear to my heart because I can “set them and forget them” – LeadDyno will fire these off on your behalf whenever something important happens. For example, when a new affiliate signs up, you can schedule a welcome email that contains their affiliate link, a direct link to their affiliate dashboard and everything that they need to get up and running.
Step 5: Join Our Affiliate Network
Now let’s ramp up your affiliate and influencer recruitment efforts by getting you listed and featured in our own affiliate network! It’s a free and valuable benefit you enjoy as a LeadDyno user.
To join, it’s simple. Click the Network tab located in the lower left corner within LeadDyno. This will redirect you to E-CommerceAffiliates.com, and pop up a short setup wizard that will let you complete your product and affiliate program profile. From here, we’ll get you listed in our affiliate program directory.
We can also get you featured in a newsletter going out to the affiliates and influencers who actively promote products in your category (we have potential partners for you who specialize in 21 different product categories – we’ll find a great home for you). If you’re interested in being featured, or need a hand setting up your “ECA” profile, please reach out to our customer support team.
Bonus: Attend a Live Affiliate Marketing Training Session
Have specific questions? Want to see this entire getting started guide demo’d live? Join us for a live webcast later today, tomorrow or at your earliest convenience. You can see our current demo schedule and book your session right here.
Reserve your slot today
A live 15-minute overview with everything you need to know to launch an affiliate program:
Looking for affiliate manager training from a pro? Friend and industry expert Dustin Howes now offers free 20-minute consultations to LeadDyno users. You can book time on Dustin’s calendar right here.
Not Yet a LeadDyno User?
The only email that generates more smiles than the previous one is the email that PayPal sends affiliates when you send them money!