So, with that I’ll go ahead and get started. Let me actually flip over to one of my affiliate websites. Our first step, if you’ve already signed up with LeadDyno or you already have an account. Hopefully you found this page, but just in case you have not, this is your affiliate website. This is the site that we host for you, that you can give out to potential affiliates where they can sign up for your affiliate program. You can customize this page. You can put in your company logo at the top, as I’ve done. You can put in your company colors, including the buttons and such. This is the page that you can start to market to potential affiliates and resellers that you speak with. We’ve got a way that we can get this in front of your customers too. I’m going to show you that in a minute to help ramp up people and help bring them into your affiliate program.
Where this is at in LeadDyno, I’m going to show you where you can configure this website. I’m within the application here and I’m going under affiliate content and configure affiliate website. This is where I’ve got my logo uploaded. I’ve enabled a custom header. I have my color selected. You can also do custom CSS if you want to really customize the styling on this page you can do that. You can embed it on your website as well. To do that you enable iFrame mode which is right here. That will basically allow you to embed this page onto your site, so if you don’t want someone to go to your domain.leaddyno.com, if you want it to go somewhere else on your website, you can do that, iFrame mode is how you would do that.
We have some other settings here. I actually just got an email from somebody asking how they can require affiliates that they approve affiliates. So when somebody signs up here by default, we just drop them in your program. This is how our programs work personally. I don’t require affiliate approval. I just let people sign up, let them go. But if you do want to approve your affiliates as this person asked me, that’s an option and that setting is actually down here, Affiliates require approval at the very bottom of this configure affiliate website.
This is kind of where we start bringing affiliates into your program, getting them going. The affiliate invitation that I mentioned is a new feature but it’s something that I would highly recommend that you check out. I’m on the fourth option here under affiliate content. What this is basically doing is htis is an email that invites people, as they purchase from you, to join your affiliate program. I’m sure you’ve seen or you’ve bought stuff around the web, where the person who you buy it from or the online store that you buy something from will say, “please share this on Facebook.” Or “Share this on Twitter.” Usually they don’t have much of an incentive for you, so whether you do it or not depends on how excited you are about your purchase.
The nice thing about, as you probably know, about setting up an affiliate program is that now you can incentivise people to share this stuff too which is going to make them much more likely to share their purchase on Twitter or on Facebook. How we do this is we invite them to join your program when they buy something from you. This is basically the perfect time to invite them to join the affiliate program to share your stuff. So we send this email out on your behalf. I’ve got an email here that’s already pre-written. You’re welcome to use it and just sign your name to it. Otherwise you can edit the email as you like. That’s fine too. To get this going, just make sure this is enabled and then this is going to go out to everyone as they purchase from you. This is the best way, in my experience, to get your affiliate program growing early. Aside from the people that you already talk with, you want to get your customers on board. This is a really really easy way to do that with our affiliate invitation. This is another option and a newer feature that I did want to point out to you.
Okay, here’s a question on the affiliate invite. Didn’t want it to go out right away. Okay, so use the same content in the mark in the email section with the seven day delay from purchase. Do you lose any important functionality that way from this affiliate invitation?
Actually, no. That was a creative way to go about it. This is basically sending a purchase out at day zero. For the other people on the call, let me just show you what we’re talking about here. We do have the ability for you to send out Lead followup emails to people as they sign up from you as a new lead, as they buy from you or if they cancel, or if they ask for a refund. All of these emails are based on certain time delays. The question here from John is, “If I send it out seven days after a purchase and I just add a new email, am I losing anything?” No, you’re not. In fact, what you can do is just send an invitation to the affiliate program here and then you can just put in your content here. Then this will be your invite. And instead of sending it out on day zero, you can send it out on day seven or day three or whatever you would like to do. That’s a good way of using it, so nope, you didn’t lose anything in the process. I’m glad you got through that on your own.
Just to give everyone else a little more background, the reason you may do that and may not immediately invite somebody is that if you have other information you are giving them related to the purchase, you may want to wait a day or two, or a week in this case, to get them invited to join the program. That’s sort of the background there and then these are the Lead followup emails, so I’m glad we got into this because it’s something I usually like to share with you as well.
So we’re recruiting affiliates. As affiliates enter your program you’re going to see them populate here. Under affiliate program and then under manage affiliates is where we’ll see them. Let’s take a look at one of our affiliates here. Lori is one of our reseller partners. Lori has two links that we give her here. One is the affiliate link. This is where she can refer people to our site. We track the traffic for her and she gets credit for the leads and the sales that she sends to us. The second link is basically linked to her affiliate dashboard. I want to show you what that looks like. After Lori signs up with us she’ll have this link into her affiliate dashboard. This is where she can get her referral link again and this is where she can share it on things like social media.
We have one click hits into popular social media like Facebook. To share this on Facebook, I basically just click the Facebook link. What this will do is log me into Facebook. It will have a post on my wall that’s all ready to go. This is a post that I, as the affiliate manager, had already written. I’m going to show you where you can write this stuff in a minute. The affiliate doesn’t really have to think too much about it. They can add a comment if they like, then they can just share this on their wall. They’re off running, then this will go out to all of their friends and all of their followers. This is the same deal with Twitter. Click the tweet, link, and it will pre-populate the tweet. Again, this is so the affiliate doesn’t have to do a lot of hard thinking or writing if they don’t want to. They can just post what you’ve already written and they’re good to go.
Otherwise, as you can see, I can edit this tweet if I’d like to. I can completely rewrite it if I want to. That’s fine. We do already have the affiliate link in here so they don’t have to worry about that. They’re going to get credit for all the clicks that comes through. It’s the same for Facebook. All of those clicks that come through are going to be tracked by the affiliate links. We also do LinkedIn, Google Plus, Pinterest now and good old fashioned email as well. It still works really well. We do send out the email on the affiliate’s behalf. We’ll do it up to 10 people at a time. All they need to do is input 10 email addresses then we’re going to send out an email. Again, these links will all flip to affiliate links. We’ve got this email pre-written, so they don’t have to think about it. But as with anything else, they can rewrite it if they would like to edit this email.
They can also see their progress in real time here. These are the number of visitors that they have referred. The number of sign-ups. A sign up could be if you have something like a customer newsletter. This might be before somebody purchases, so that would count as a sign-up or a lead. Then of course, purchases over here on the far right. Then there are the payments. These are the commission payments that Lori has earned. She’s currently owed $26.10 from us. In a lifetime she’s made $387.10.
These are all updated in real time. As an affiliate refers a click to your site they’re able to see this update, so that’s cool for them. They can see that everything is actually working. They’re actually getting credit for the traffic that they’re sending your way. It gives them a reason to come back to the affiliate dashboard. They can see their commissions. This is a place they’ll want to come back to, which is great, because they have their link here and then they’ve got all the social sharing too. While they’re here they’re more likely to reshare their link and such.
You see Lori also has an affiliate code. Let me talk about the affiliate code for a minute. An affiliate code does two things for you. One, it gives you a co-branded referral link so the affiliate code is just going to be the suffix on this link. It makes Lori look like she has got a co-branded link with us. This is nice to see. It doesn’t look like a traditional affiliate link with all the mumble jumble at the end. The second advantage of an affiliate code is that we can match it up with a discount code if you’re using an e commerce store like Shopify, Bigcommerce or Stripe. The discount code would then be something we can track if we don’t have a click throughout a link. A case of this could be the case of something like Instagram, where you can’t really click through an Instagram post. So link sharing and link tracking doesn’t’ work, but you could throw a discount code on the Instagram post.
You could say okay, for 10% off, use this discount code. We then would match up the discount code. If we were using Shopify we would match up the discount code using Shopify with the affiliate code in LeadDyno. We would then be able to still credit that to an affiliate even though no link was clicked. For stuff like Instagram or offline stuff where people are just doing word of mouth or in person sales where they’re giving a discount code or you’re doing something over the radio, any of that stuff, that’s where we can match it up with an affiliate code.
The second tab here… I’ll kind of fly through these other tabs on the affiliate dashboard because we have a lot in here. These are optional. You don’t have to have all of them, but I want to take you through so you can decide which ones you want to use. Lori here does have a website and she is running our banner ads on her site. What I do is I make all of our banner ads available to our affiliates so that basically Lori can run these on her website as well. If somebody clicks through it will be an affiliate link for her. It’s easy for her to grab our banners. She can just take the HTML, give the HTML to her developer. Then it already has
her affiliate link embedded so she can put these on her website. It kind of gives us, from our perspective “free display ads.” For affiliates we’re only paying them usually after somebody actually sells something. We don’t pay upfront for the display. So that’s a nice advantage to having the banner ads in here.
Our affiliate newsletters are things that we send out that look something like this, where this was announcing the release of one of our mobile applications for our sister company here. This is the affiliate program that I’m showing you. I sent this out to our affiliates when we did the product release. I wanted to give them a heads up and let them know how they could help us promote this and basically sending them back to the affiliate dashboard. What I told them was back at the affiliate dashboard, there’s this link here. At the homepage I had all of the social media stuff rewritten around our new release. It gave them something relevant and fresh to share. That was good for them and it also gave us more reach on our product release. It was a win-win for everyone. It gave the affiliates something new to talk about and it gave us more reach on our product release because these guys were able to go on the social media and start talking about it as well.
We do keep an archive of the affiliate newsletters. These are going to be under here. I sent out one earlier in the year when I was at a trade show. This basically is an email that will just go out to your affiliates because we’ve already got your affiliates on LeadDyno, so we can send this out. An affiliate newsletter feature is down here. We’ve been under affiliate content the whole time as we’ve been talking. The affiliate newsletter option is the last one here. To create a new affiliate newsletter, just click new affiliate newsletter and then just start typing. We take pictures in here, links, and such. There’s a lot you can do in here.
Specific links, which we call sub-ids. If you want to do a link to a specific product page or a specific sub-domain, you can do that with our sub-ids here. Affiliates can also do it themselves. Basically, they just enter the target URL that they’re trying to hit. It will give them a new link, and then we’ll track the progress on each link. In no case do you only have to link to the homepage. You can link to specific product pages or affiliates can do it themselves.
Let me show you where this is all updated here. I’m still under affiliate content. Content library is where you can edit things like the Facebook posts. I’ll just click the Facebook post and then edit content here in the upper right. This is basically what allows me, as the affiliate manager to rewrite that Facebook post. I can update it here, keep the content fresh, and decide which URL I want it to go to also. It doesn’t have to go to the homepage. It can go to any sub-page that I want. This is what we call the, “primary” or the main content here. This is for the homepage, so this is where these are all accessed. The content library is where you update this stuff. It is also where you can upload your banner ads, so add content in the upper right is where I can add a banner. I mentioned Pinterest before, and this is newer. You can add a Pinterest pin. It’s where you can kind of configure that affiliate dashboard as you would like to see it.
Let’s talk about some ways to engage and keep affiliates motivated. As you probably get by now, that’s what we’re about. Keeping these guys focused, letting them know how they’re doing on their progress, and also letting them know in a manner where you don’t have to constantly have to update them yourself. The system as in LeadDyno is doing it for them. We have some automated emails that can further help you with this. We’ve got one that can go out first, when people sign up for your affiliate program. So basically get all the content that they need. Again, we’re going to embed the affiliate link here and the link to their affiliate dashboard when this email does go out.
We have some template variables that you can use. This is going to welcome them to your program. Once again, into the affiliate dashboard, as you’ve seen, they’re pretty much good to go from there. We can also let them know how they’re doing on a weekly update. We have a weekly status email. We can let them know when they have a new lead or a new purchase. This would let them know when they have a new affiliate purchase. We can let them know who that person is if we want to. In real time we can let them know that they got a new commission, and they can see their commission back on the affiliate dashboard. These emails are going to look something like this, “Thanks for sharing your colleague with us. We have them set up. If they pay at the end of their trial period we’ll have a commission for you.” Here’s where we can say okay, we have a new affiliate commission for you and again, you can always see it on your dashboard. When they go back to their dashboard they will see their progress will be updated and their commissions will be updated as well, so this person can say, “Cool, I’ve got $800 coming up and $2,500 paid out lifetime.” They can get all their info here, so if they want to do any link-sharing while they’re in here they can do that too.
I’ll wrap up with the most popular feature for affiliates. If you’re really talking about keeping these guys motivated, then paying them out is going to be the best email that they’re ever going to get. We have an easy way to pay them out. I recommend our PayPal integration which is pretty simple. Literally you just come in here, see what commissions are currently due, and then click the PayPal button to pay out. What that’s going to do is it’s going to log you into PayPal.
Let me go ahead and do that so I’ll show you one. Let me pay out Sam. I usually don’t pay out under $50 but it’s Sam’s lucky day. We’re doing a demo and we want to show this PayPal integration. I’m logged in and now it says, okay, “are you ready to pay Sam $34.80?” I say, “Yes.” Now we’ve paid Sam, so that’s that. I’ll close this up and he’s been paid out. When we refresh this page he will no longer be owed money. You can keep going down the list, so it’s pretty simple. It’s just a click. I usually pay our affiliates once a month. We pay them out if we owe them $50 or more, typically. Honestly, I actually do most of the payouts during the demos. Sam was lucky. He didn’t have to wait for the $50 this time. You’re welcome to pay out affiliates as often as you like. If you want to pay out everyone, even Rhonda here, who I owe $8 to, if we want to just pay her out we could now. I’ll give that a few weeks to let the commissions accrue.
But the PayPal integration is the easiest way to go. It basically sends to their email address. If it’s not able to find them for whatever reason, PayPal will get them to sign up and let them know. I’ve never really had an issue with the PayPal payouts. It’s pretty much good to go out of the box.
Alternatives, however, if you want to pay out in other ways, if you want to cut somebody a check, you can just cut them a check and then mark them as manually paid. I’ll do that here. Say, I’m cutting this person a check, I just click manual and then they are Xd out. We also support Dwolla and Coinbase for payouts as well, so if you want to do something other than PayPal, you’re welcome to do that as well.
Then the final thing I’m going to point out and then we’ll get into more questions here. As you probably saw from us yesterday, we are launching and this is by popular demand, an affiliate network. What we basically want to do is get you introduced to other good affiliates that are also using LeadDyno. We’ve got a lot of good programs that are using our software. There’s been a lot of interest from both ends. Affiliates finding other good programs and you guys finding good affiliates. We’re going to start matching you guys up. If you’d like to apply to get into the program you can do that basically here.
Just go to our homepage and then affiliate network and I’ll put this in the chat, stuff here as well. Let me see if I can send this to all. Here’s the link. You’re welcome to sign up if you would like. You’ll be hearing from us soon on this. Basically we’ll feature your affiliate program, give you prominent placement for our affiliates and then also would like to start making intros too because we have affiliates who are promoting similar products to yours, so if you’re okay with it and if the other affiliate manager is okay with it, then we’d like to start making some of these intros and getting everyone hooked up. That’s where we’re going there, so it’s exciting stuff. You’ll see more from that on our side in 2015. With that we’ll roll into questions. So if you have questions just type those into the go to webinar panel and I’m happy to cover anything that you’d like to see in more detail.
A question on Google AdWords tracking, which we do mention on our site. On your site you show that you can also use LeadDyno for tracking Google AdWords too. Can you walk me through that?
I’d be happy to. Let’s go back to LeadDyno. I’ll be going back to our marketing section. This is where we were earlier. Let me just quickly review here, since we kind of jumped into advanced stuff earlier. We’ve got two things under our marketing tab. We’ve got lead followup emails. These are emails that can go out automatically basically when somebody signs up. I actually use these. If you get emails from LeadDyno, these actually do come out of LeadDyno. When you sign up, these emails that I walked you through come from us. If you want to track something like a Google AdWords campaign or a Facebook ad, what we do is we give you what we call a tracking campaign link. To do this you go under actions, create a new tracking campaign. This is basically like creating an affiliate link. We’re using it like an affiliate link, we’re just not paying out a commission. What we want to do is to track the success of this link. The way to do that is then just use it in your Google ads or in your Facebook ads. What you do is just kind of point the ads over to this tracking link instead of just using your base URL. Then we are able to see exactly how well it’s been performed for you.
For example, I know that this Google ad group has sent me 1700 visitors and then converted 162 leads and 43 purchases. There were 16 cancellations out of that. I can break this down. I compare this with my Ad Spend and Google AdWords to see if it makes sense. I can also see the specific customers here so again this is the advantage of using LeadDyno for this conversion tracking. We’re already plugged in with your online store and we can get the actual detail on the purchases. The normal AdWords conversion code will show you if somebody hit a certain page, but will not necessarily show you what they bought. The advantage of LeadDyno is that we’re already plugged into your store, so all you need to do is throw our link on the front end. Then we can show you the entire sales funnel for that link.
It looks like that’s it for questions, so we’ll go ahead and wrap it up. If you do have other things you think of afterward, you’re welcome to reply to any of the emails from me about your attendance today. That will go back to me and we can circle back one-on-one about any questions that you have. We also have live chat going, I’m sure many of you know, during every day of the week. That’s available in the app itself in the lower left or on the website, if you’re on our website. You literally won’t miss it if you’re on our website because we are here on the lower right, so you’ll see this as well. Pretty easy to see.
One more question for wrap-up, on advanced commissions structure. I would be happy to and if you have a specific example you’d like to walk through, I can walk you through that now as well. If you want to just go ahead and type that in, we’ll go over setting up advanced commissions.
Step up commissions 25%. I remember our conversation from yesterday on this. Just so everyone knows what we’re doing here, what we’re going to do right now is set up a tiered commission structure. Let me actually set up..you know what I’m going to do? I’m just going to set up a new commission plan.
What we’re going to do here is we’re going to set up volume based incentives for our affiliates, so that the more they sell, the higher their commission percentage goes. Let me go ahead and add a new payment. What I’m going to say is, “We’re going to pay for a purchase. We’re going to pay a percentage of the sale. We’re going to pay 25%.” When are we going to do this? We’re going to say, from 1 to 10, we’re going to pay 25%. I’m going to save this and then we’ve got this here.
We’ve got purchases after 1, up to 10 25%. Now if I want to do 11 to 20 for 30% I keep that a purchase. This is percentage, and this is going to be 30%. Now I’m going to go 11 to 20 and then I save. Now I’ve got two levels. I’ve got 1 to 10. I’ve got 11 to 20. Now let’s just say I want to go 21 on up and we’re going to give 35% above. On advanced payment options I’m going to say that from 21 on up, I’ll just leave “up to” blank. This is 21 on up for 35. Basically that’s that. If you have questions as you’re setting it up you can ping our live chat, person to walk you through, but basically that’s that on the advanced stuff.
Okay, cool. It looks like we’re good to go. Again, questions go back to me or live chat. Best ways to get in touch with us. Thanks again for joining today and I hope to hear from you soon.