Affiliate marketing is a growing industry that is recruiting more and more affiliates each day. With growth comes the need to evolve and adapt. Trends in this industry are constantly in flux. In order to stay abreast with these ever-evolving trends and maintain your aggregate ROI as well, it’s important to get updates on the go.
Do you want to up your affiliate score this year? Here are a few affiliate marketing trends to lookout for in 2019.
Strong Reviews Are Reigning
To be honest, every buyer out there will admit to clicking on the ‘Product Review’ tab first thing after opening a website. For some, product reviews supersede the description of the product provided by the manufacturer itself. Before they know what it is, they want to know how it is.
If a buyer is already on the product reviews’ page, that means they’re just a push away from the purchase. All they need is a little nudge in the right direction and that’s what a strong review does. Being in the business for creating strong reviews is the real deal in 2019.
E-Commerce Is Taking The Lead
The popularity of e-commerce is at par with the success of the affiliate marketing industry. E-commerce merchants are now increasingly relying on affiliate marketing as a tactic to increase sales and boost revenues. With trends in e-commerce gaining momentum, marketing affiliates have yet another lucrative opportunity up for grabs.
Affiliate Recruitment Is Very Important
Affiliate skills are not a rare talent anymore. Many marketers are standing up to take the job. With a surge of candidates vying for the same positions, employers have become stricter with the recruitment process. Candidates now need to polish their profiles and sell their skill set in the best way possible in order to get the post many others have lined up for. As affiliate marketing is expanding, only a number of niche affiliate websites will be targeted as businesses hope to minimize room for error.
Affiliate Agencies Are On The Rise
With growing business and increasing customers, e-commerce merchants don’t have the time to focus on marketing with their existing resources. Since affiliate marketing demands a unique set of skills, it’s not possible for businesses to do it in-house properly. This created a new niche for influencer marketing agencies that will be on the rise this year.
Facebook Ads Are In Demand
Affiliate marketers are turning to Facebook ads because of the array of opportunities it offers. Facebook also helps with remarketing campaigns. However with its many benefits, there are also some drawbacks of advertising on Facebook. This platform is not allowing all kinds of affiliate marketers. To get in the game, you need to watch out for errors that can possibly get you banned.
If you’re looking for an influencer marketing agency, LeadDyno is exactly what you need. We’re a software company that offers affiliate marketing tools to businesses and affiliates to digitize marketing for the modern industry! Get in touch if you’re looking for lucrative opportunities.