Affiliate Marketing has gained momentum over the recent years. The industry has occupied a major segment of the digital marketing industry. According to a survey, affiliate marketing contributes to 15% of the total revenue generated by the digital media industry.
The U.S. spent $5.37 billion on affiliate marketing in 2017. Around 16% of the e-commerce sales in the U.S. are contributed by affiliate marketing. This rapid growth has resulted in an influx of bloggers and influencers.
Multiple bloggers earn commission by generating sales for retailers. Before you become an affiliate, here are a few tips to help you master the art of affiliate marketing:
1. Choose your Niche
The success or failure of affiliate marketing depends on the choice of your niche. If you’re penetrating a niche that’s saturated with well-established brand names, there will be lesser chances of sales. Before selecting a niche, conduct thorough research.
You’ll be researching a lot about the product you choose. Pick a product you’re interested in and have prior knowledge about. Don’t rush into choosing a product that’ll create high traffic.
2. Choosing your Affiliate Program
Pick an affiliate program that’s relevant to your audience on social media. If you’re marketing spare car parts while being a food blogger, you’re already losing out.
Before signing up, conduct research on the product’s reputation in the market. It’s incredibly tough for a beginner to promote a product that is widely disliked by consumers.
3. Building an Audience
You’ll start gaining audience once you produce quality content. Build your audience by approaching them through social media platforms. Guest Posts are a good marketing strategy for beginners. It allows you to market your product to the audience built by someone else. Paid advertising is another technique used by affiliates to direct traffic to their website.
4. Writing Quality Content
Your content should be optimized, relevant and compelling. It should be focused on highlighting your product as the leading name in your niche. One way to do this is by providing product reviews. Offer genuine reviews about products. Be an empathetic marketer and sell a solution to the customer’s problem.
Blogging is another effective way to direct traffic. Your blog should be search engine optimized. Research the common keywords used by readers when looking for that product and incorporate them in your content.
If you’re a publisher or an influencer looking for ways to earn steady affiliate income, become a part of our affiliate program.
Our affiliate management software provides one platform to manage communication between affiliates and marketers. You’ll be introduced to products for review and every sale will result in a well-deserved affiliate income for you.
Sign up for our affiliate program and start earning affiliate commissions today!