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The term SaaS stands for Software-as-a-Service. Today, there are a variety of SaaS companies you can partner with through their affiliate marketing programs. When you sign up to become an affiliate, you receive a unique tracking link to use for advertising their services. When referrals click that link and make a purchase, you gain a percentage of the profits made. If you’re looking for a new stream of passive income, joining a SaaS affiliate program can be a great way to grow your income without doing a lot of extra work.
In fact, most of these SaaS companies do the bulk of the work for you, providing marketing materials, links, and helpful strategies for selling their services. Whether you choose to advertise through a personal website or blog, social media, or other digital means, as long as your referral clicks your link, you get the commission.
This is where cookie duration comes into play. The longer the cookie duration, the longer you get credit for when a customer makes a purchase. So if they come back two months later to buy? You still get the profit if the cookie duration is two months or longer.
So what’s important to consider when it comes time to choose which affiliate program to use? Certainly, the quality and reputation of the service is essential. But also, it’s essential to weigh the commission rate, pricing levels, cookie duration, and brand reputation. Read on for a breakdown of 10 top SaaS affiliate programs to help boost your income in 2022.
10 top-performing SaaS affiliate programs to get you paid
1. LeadDyno
LeadDyno’s affiliate program offers a generous recurring commission of 30% on each referral subscription. Plans start at $49/mo and as your referrals upgrade their subscription, your commission rate increases as well. Payouts are provided through Paypal exclusively, so you must have a Paypal account to receive your commissions.
LeadDyno has been an industry-leading, all-in-one affiliate marketing program since 2014, with over 162 million referrals to its name and affiliate sales over $234M in 2021 alone. Because it allows for integrations with 24 different platforms (including Shopify, Stripe, WordPress, Wix, WooCommerce, Paypal, and Hubspot), LeadDyno’s SaaS can be promoted to a wide audience.
But the best part of LeadDyno’s referral program? The cookie duration for your referral link lasts a full 12 months, so if a potential customer clicks your link and then waits months to subscribe, you still get credited for the subscription. And though LeadDyno specifies that the affiliate program is great for eCommerce business owners, digital marketers, and current LeadDyno customers, their program is open to anyone interested in promoting their affiliate software, no matter what industry you might be in.
To join their affiliate program, you can sign up here to access your personalized affiliate tracking link. Additionally, LeadDyno provides a variety of digital materials to be used alongside your personalized affiliate link, to be shared on your website or in blogs, banner ads, and social media.
User Pricing: $49 Starter Plan to $749 Premium Plan
Profit: up to $1470 commission per month
Cookie Duration: 12 months
2. Thinkific
Thinkific is an all-in-one course creation SaaS that helps entrepreneurs design, market, and sell their online courses. With templates available that allow for detailed customization, Thinkific makes it simple for anyone to create their own online course without needing to understand any coding. Plus, the company has the “#1 rated support team in online education,” as well as free Thinkific Academy courses to assist in the learning process.
With so many available resources, Thinkific helps creators successfully jump into the world of online course design with pretty stunning results. Many of their entrepreneurs have seen incredible revenue growth, up to 6- and 7-figure profits for single online courses. Plus, these courses are available to anyone with internet access around the globe, meaning that student numbers can grow quickly. In short, these courses continue to achieve customer success long after their initial release.
Thinkific recommends its affiliates have an audience made up of content creators, business leaders, or entrepreneurs. With its user-friendly affiliate interface and ready-made creative materials, it’s easy to start promoting Thinkific on a variety of sales channels (personal websites and blogs, social media, and more).
You can apply to join the Thinkific affiliate program here. To remain in the program, affiliates must refer at least one new customer every 3 months.
User Pricing: $39 to $399 per month
Profit: up to $1,700 commission per referral per year
Cookie Duration: 90 days
3. Woorise
Woorise revolutionizes lead generation strategy, helping companies to collect leads through viral online content, landing pages, and formats such as quizzes and surveys. The lead generation SaaS solution includes 32 integrations and a library of templates to help businesses design engaging online campaigns.
As for social proof, over 20,000 businesses use Woorise, including Starbucks, Adidas, and Tupperware. The SaaS company also provides analytic reports, email notifications, bio links, 1-click pick for winners, and geo targeting.
Getting started as an affiliate with Woorise is easy. Just sign up for a free account and start sharing your unique affiliate link. Affiliates receive a 30% recurring commission on any Woorise plan. Although there are no fees to join, payouts don’t get cashed out until they reach a minimum of $100.
User Pricing: $23 to $79 per month
Profit: unspecified commission
Cookie Duration: 120 days
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4. Authority Hacker
Authority Hacker is a prominent online marketing education company that helps marketers at all levels improve their skill set through video courses, blogs, and podcasts. They also guide entrepreneurs through designing and marketing highly profitable authority websites. Not only does Authority Hacker have over 10,500 customers in 120 countries, but their website receives more than 100k visitors every month.
With step-by-step trainings that are regularly updated, Authority Hacker stands out from the crowd when it comes to the world of online marketing courses. The SaaS company specializes in teaching white cap SEO, sales funnels, link building, and email marketing.
To join the Authority Hacker SaaS affiliate program, all applicants are required to have a high-quality website with at least a few thousand organic visitors per month. Additionally, to remain an affiliate with Authority Hacker, you must make at least one qualifying sale per three month period. And though their cookie duration lasts 60 days, once you refer a customer, you receive a lifetime commission on any products they purchase in the future.
User Pricing: $997-$1997 per course
Profit: up to $990 commission per sale and up to $15 EPC
Cookie Duration: 60 days
5. Hubspot
Hubspot has made itself known as the best CRM platform for scaling businesses. They provide integrative hubs that help with streamlining every aspect of the buyer’s journey. With Hubspot’s inbound methodologies, businesses can up-level their strategies for marketing, sales, customer service, content management, and operations. The Hubspot SaaS product is used by over 143,000+ customers, including Soundcloud, Suzuki, DoorDash, and Reddit.
With such a wide array of products and services, becoming an affiliate for Hubspot gives you an extensive audience to use for referrals. Hubspot requires no minimum sales to be part of the affiliate program, and affiliates are also not required to be Hubspot users themselves. Hubspot advises that the most successful affiliates are the ones who are consistently putting out content they can advertise through, like blogs, webinars, and email marketing.
User Pricing: From $25 per month to $3,200 per month depending on which hub and tier level
Profit: 15% recurring for a year or 100% flat rate affiliate commission for the first month
Cookie Duration: 90 days
6. Shopify
Shopify is a globally renowned eCommerce platform utilized by over 1.75 million businesses around the world. For those who are interested in entering the world of eCommerce and dropshipping, Shopify’s platform is competitive and ideal for both small businesses and major corporations; its client list includes Pepsi and Louis Vuitton. Shopify’s SaaS affiliate program has an impressive 200% commission rate for all referrals. To become a Shopify affiliate partner, you must also:
- Currently own and run an active website
- Have an established audience
- Be a content creator or digital marketer
- Have prior experience with Shopify or other eCommerce platforms
A Shopify affiliate might source referrals through a website teaching eCommerce and dropshipping skills. Shopify prefers content creators who can market Shopify through teaching entrepreneurship skills to their audience. The affiliate program provides creative resources for promotion, as well as lead magnets and analytic insights to help you refine your affiliate strategy.
User Pricing: From $29 per month to $299 per month, depending on the plan
Profit: one-time 200% commission
Cookie Duration: 30 days
7. WP Engine
WP Engine is one of the foremost hosting sites for WordPress, with clients like Asana, Telus, and Rogers on its roster. Along with being the fastest WordPress host, WP Engine offers a suite of WordPress tools including security, monitoring, SEO, and tech support. The platform hosts more than 1.5 million websites with over 184,000 customers in 150 countries.
WP Engine’s affiliate program is pretty lucrative, with payments starting at $200 per sale, with significant cash bonuses added when five or more referrals are made. The company also provides its affiliates with exclusive discounts and promotions to share with their audience, as well as custom creatives, funnels, and landing pages to help boost sales.
One unique feature of WP Engine’s affiliate program is that you can earn commissions for both WP Engine referrals and StudioPress Theme through the same tracking link. You can head here to apply for their SaaS affiliate program.
User Pricing: $24 per month to $280+ Enterprise
Profit: $200 or 100% of the first month if WP Engine with tiered bonuses for multiple referrals and 35% of StudioTheme Press
Cookie Duration: 180 days for WP Engine and 60 days for StudioPress Theme sales
8. Moosend
Moosend provides a comprehensive set of tools to help businesses automate their email marketing strategy. Their SaaS includes CRM services, landing pages, subscription forms, analytics, and eCommerce marketing tools. The company counts Vogue, Domino’s, and World Wildlife Fund among its users, who laud its user-friendliness and affordability.
The company has paid over $250,000 in affiliate commissions, with an EPC (Earnings-Per-Click) rate over $2. And the company still credits commissions to its affiliates after the cookie window closes, as long as the purchaser registers for a free Moosend account within the 90 day duration.
To join their affiliate program, you don’t have to be a Moosend customer, and there are also no specific industry requirements. Affiliates monitor their accounts through PartnerStack, and payouts are made through Stripe or Paypal. Head here to sign up to become a Moosend affiliate.
User Pricing: $9 monthly to $1000 maximum credits
Profit: 30% recurring
Cookie Duration: 90 days
9. Canva
Canva is a highly popular design platform that’s utilized by small businesses and large corporations alike. In fact, according to its partner Salesforce, 85% of Fortune 500 companies use Canva. With more than 800,000 templates, over 75 million users, and $1 Billion in revenue in 2021, Canva has positioned itself as an incredibly valuable online design SaaS.
Canva prefers affiliates who work in the field of design and already have a large audience (1M+ monthly visits). Affiliates use Impact to access their affiliate account and get their unique tracking link. Once you join their affiliate program, Canva provides an HTML code banner and a tracking link to be utilized in their affiliate marketing.
To join the Canva Pro Affiliate program, you can fill out an application here. Canva promises to contact all applicants within 48-72 hours, so you won’t have to wait long to hear back.
User Pricing: $12.99 per month
Profit: Up to $36 for each new Canva Pro Subscriber
Cookie Duration: 30 days
10. SemRush
SemRush is an incredible SaaS software that helps businesses revolutionize their SEO, content marketing, market research, advertising, and social media. With over 55 marketing tools for up-leveling online content and rankings, it’s no surprise that 1 in 4 Fortune 500 companies use SemRush.
SemRush recommends its affiliate program to marketing agencies, content writers, digital marketers, paid search specialist, and course creators. To apply to become a SemRush affiliate, you need to have the following qualifications:
- Run a website or social media account with at least 1k in followers or monthly visitors
- Be a marketing, SEO, PPC, or competitive research content writer
- Keep your blog updated consistently (1-3x per week minimum)
- Promote beyond just email marketing
With such a wide span of high value tools for SEO and marketing, SemRush is an ideal SaaS tool for an affiliate whose audience is primarily working in online marketing.
User Pricing: From $119.95 per month to $449.95 per month
Profit: $200 per subscription sale, $10 per trial sign up, and $0.01 for every new signup
Cookie Duration: 120 days
So, which SaaS affiliate program should you join?
With such a selection of affiliate marketing programs to choose from, it can be tricky to decide which is best. However, we recommend LeadDyno as a great place to start your SaaS affiliate journey, for these reasons:
1. Reliability
LeadDyno has been a leader in the world of affiliate marketing since 2014. As one of the first major affiliate marketing systems available, the company has fine-tuned its services to help its customers earn millions of dollars in revenue solely through affiliate marketing.
2. Long-lasting Referrals
In the world of affiliate programs, 12 months is almost unheard of for cookie duration. Many businesses only give 30 days for your potential customer to make the purchase. LeadDyno’s yearlong cookie duration majorly sets it apart from other SaaS affiliate marketing programs. With the combination of that timeframe and their generous, recurring 30% commission, your chances of making a profit are maximized.
3. Risk-free
It doesn’t cost money to become an affiliate marketer with LeadDyno, and you don’t need to reach any specific goals to stay in the program. Additionally, you don’t have to be an existing customer, or even work in the field of content creation and digital marketing. The only requirement is that you be interested and passionate about LeadDyno’s affiliate software. No rejected applications, no long waiting period, no hassle. You can sign up today and get started right away!
Conclusion
Although it’s essential to do your research on the benefits of each affiliate program, perhaps the most important element of choosing which affiliate program to join is finding one that you resonate with personally. Keep in mind the brand reputation of the company, user reviews, customer service, and overall usability. It’s much easier to share about a product or service that you find to be useful and worth talking about.
In short, you’ll find the most success working with a program that you’re proud to represent. Choose one that you feel embodies the standards you have for high quality services. Good luck!
