How to Set Affiliate Commissions

Want to know the “going rate” for affiliate commissions in your industry? Here’s how to set affiliate commissions that are competitive and attractive.

We surveyed 210 of the top affiliate programs in e-commerce, across a range of 21 product categories. From clothing to jewelry to health products and beyond, we’ll discuss the specific commissions these merchants are offering to drive successful affiliate and influencer marketing programs.

But first, let me explain how these leading merchants decide what to offer their referral partners.

How to Set Your Affiliate Commission Rate

If you spend money with Google, or Facebook, or anyone else online, you should know how much you’re willing to spend to acquire a new customer.

The big sites, like Google and Facebook, make you buy traffic up front. This means that you pay for clicks without any guarantee that they will convert.

After the fact, these sites will show you your “cost per conversion.” (Facebook will do everything it can to show you cheerier – and meaningless – metrics such as costs per interaction or whatever. Don’t pay attention to those, it’s conversions that matter).

adwords cost per conversion

The ultimate conversion is a sale. And you should know how much you’re willing to pay for a new purchase. Remember, it goes beyond that single transaction. You now have a new customer, who you can sell more things to in the future, and get referrals from. So the value may extend beyond the profit margin on that first purchase.

Let’s say you believe a new customer is worth $20 to you. Great – this is what you can spend “per conversion” in any online campaign.

You may want to represent this as a percentage of the sale. If you have multiple items at different price points, you may instead be willing to spend 10% or 20% of the sale total to seal the deal.

I believe in extending this “revenue share” to affiliate partners. My thinking is that those who are able to bring us new customers are as valuable as our other marketing cogs – and they deserve a similar rate. Plus, I want to make my affiliate program more compelling than my competitors’. So I want to pay as much as I can to my affiliates.

What Others in Your Industry are Paying Today

Now, you take that number – either what you are paying today, or what you should be paying – and compare it to your competitors who are running successful affiliate programs.

A great way to do this is join an affiliate network as an affiliate and browse merchant offers to see what they are paying. This is exactly what I did with our E-Commerce Affiliate Network, the leading affiliate and influencer platform for online stores.

You can click here to join for free as an affiliate if you want to. But you don’t have to – I crunched the numbers for you below. Here are the average affiliate commissions that Top 10 merchants are paying in the following categories (displayed as percentages of the sale):

Product Category Affiliate Commissions (% of Sale)
Arts & Crafts 12%
Beauty 15-20%
Business 20-25%
Clothing 10-15%
Computers & Tech 15-20%
Education 20%
Family 20-25%
Financial 30-40%
Fitness 10-20%
Food & Drink 10-20%
Hair 10%
Health 20-30%+
Home 10-20%
Jewelry 15-30%
Paleo 10%
Pets 10-20%
General Products 10-20%
Recreation 10%
Services 30%
SaaS 20-30%
Adult 10-15%+

Ready to launch your affiliate program? Get started with LeadDyno, the leading affiliate marketing platform.

how to set affiliate commissions

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Best Affiliate Network for 2017

We have 1400+ great affiliate programs now listed on E-CommerceAffiliates.com! No wonder this is the best affiliate network for 2017 and beyond.

Have you joined as an affiliate (influencer) yet? If not, why not? Talk about amazing “side hustle” opps – we have the most unique products on the net, with generous affiliate commissions of 20%, 30%, even 40% or more.

You can start promoting these products in a matter of minutes, with just a few clicks from your computer or taps from your phone:

(Click here to join and setup your affiliate profile right now).

Step 1: Subscribe to Product Categories

You can subscribe to affiliate program listings in certain product categories. We have 21 of them spanning the e-commcerce world.

Let us know what you’re interested in, and you’ll be the first to know when new affiliate programs launch:

Subscribe to your product categories here.

best affiliate network 2017

Step 2: Boast About Your Online Presence

You’re an influencer in the real world and online. Let our merchants know about it by (rightfully) bragging about your online presence!

Top influencers in our network often receive “VIP offers” from merchants looking to connect with the very best. So make sure you “pimp out” your online presence:

Click here to update your online presence.

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Step 3: Browse and Join Affiliate Programs

You’ve got access to our 1400+ affiliate program listings. They’re sorted by product category (toggle on left-side) and ranked according to popularity.

To join a program, click the Apply button on the right side. In many cases, your application will be approved immediately – and you can start sharing your affiliate link and earning commissions right away.

Click here to browse our 1400+ affiliate programs.

Step 4 (Bonus): Download our Mobile App

Earn affiliate commissions while you wait in line at the grocery store, sip your morning coffee and – with a few taps of your phone!

LeadDyno’s Affiliate Dashboard app (for iPhone and Android) will let you access your affiliate programs, browse for new ones and share your affiliate link on social media (like Facebook, Twitter and Instagram) with just a few taps:

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Affiliate Network (No Setup Fee) Setup

Thanks for signing up for our E-Commerce Affiliate Network! Now let’s setup your profile so that affiliates can find your program, and start joining it right away.

Step 1: Setup Affiliate Tracking Software

E-CommerceAffiliates.com is an affiliate network with no setup fee for merchants. You will need to “bring your own” affiliate tracking, which you can either get from us (via LeadDyno) or another tracking system of your choosing so that you can track traffic and commissions for your affiliates.

We’ll help you meet affiliates and influencers. We leave it to you to track affiliate commissions and pay them, via LeadDyno or whatever system you choose.

Step 2: Setup Your Profile

Your affiliate program profile is how we feature your product(s) and, most importantly, your affiliate program to the affiliates and influencers in our network:

Click here to update or finish setting up your profile.

Step 3: Get Featured in a Newsletter

We send out weekly newsletters (and Facebook updates) to 15,000+ affiliate marketing enthusiasts who are on the hunt for cool products (with generous affiliate commissions) to promote. Along with our Facebook promotions they will learn about your cool product(s) and affiliate program in newsletters like these:

I’d love to include your website, product(s) and your affiliate program in an upcoming feature. Let me know when your profile is ready to go, and I’ll get you teed up for an upcoming feature.

Step 4: Engage Your Affiliates

“I’ve got some affiliates!” customers often excitedly write to me. And after a pause, they ask:

“Now what?”

Now it’s time for you to engage your affiliates. Get them excited about working with you and earning affiliate commissions. Now that your recruitment efforts are working, it’s time to put on your Affiliate Manager hat and mobilize the new troops!

I host “Affiliate Marketing 101” webinars several times a week. You’re welcome to join me for free. I’ll share my tips, tricks and best practices in a quick 12-15 minute webcast that will also save time for your affiliate marketing questions at the end. Sign up for my next webcast here:http://www.leaddyno.com/demo/

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How To Build A Profitable Affiliate Site

Affiliate SiteAs an entrepreneur, evaluating your product portfolio, you are concerned about the revenue your product is generating.

Starting your very own affiliate program is a big step indeed, but building a profitable site is the real challenge. Time and energy is invested in building an online presence. These useful tips will provide you with the guideline you are looking for. Continue reading

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15-40% Commissions:  Trump & Hillary; Bride Goodies and Space Food

 

Hot Trump & Hillary Merchandise for up to 40% Commission

Bride Goodies and Space FoodWhether you love Hillary and hate Trump, or not – perhaps you hate them both?  Get hot love/hate Trump & Hillary merchandise from Trumpity.  From gifts such as mugs and décor items to cellphone accessories, pet clothing, baby clothing, t-shirts and stickers – Trumpity has something politically incorrect for you.  This merchandise is hot selling for the next couple of weeks so be sure to take advantage of this selling opportunity. Continue reading

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Best SaaS Affiliate Programs – Fall 2017

I’m writing today to share the best SaaS affiliate programs of today with you. I pulled them from our SaaS category listings on E-CommerceAffiliates.com, which you can view right here.

These are all high quality products worthy of you sharing on your website and in your social media channels. Plus, they boast great affiliate programs and will pay you generous sales commissions for your efforts!

(PS – If you have a product to promote in our affiliate marketplace, you can sign up as a merchant and be considered for a future feature here.)

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20% Recurring Commissions – for the Customer’s Entire Lifetime! – with LiveChat

LiveChat is awesome for customer sales and support. We’ve used it for four years and counting. Check out the chat box you see in the lower-right corner of your screen right now – that’s a LiveChat box staffed by one of our agents.

When companies like ours implement LiveChat, we usually keep it forever. Which means, if you referred us, you’re earning generous 20% recurring affiliate commissions for a long, long time.

Any website that sells anything can benefit from LiveChat. So why not help fellow entrepreneurs and small businesses help themselves and their customers by using this great product?

You can join LiveChat’s affiliate program right here.

$100 Per Paid Signup With LeadFuze’s “Lead Gen on Autopilot”

As a marketer, I’m sure you put in some time back in the day cold calling prospects. What a miserable way to get business, right?

Fortunately we now have the internet and email. Only problem is that it’s still a time consuming process to find someone’s contact info, send them an intro email, and then actually follow up until they reply.

Enter LeadFuze, helps marketers quickly gather their prospects’ contact info AND send personal emails and follow ups to them automatically. It’s the ultimate in outbound sales automation, used by Crazy Egg themselves and other leading brands.

Great company, cool concept, and they’ll pay you $100 per paid sign up that you refer. This is a “must have” marketing automation tool to promote – and you can join LeadFuze’s affiliate program right here.

Manage E-Commerce Inventory with Megaventory for 20%+ Commissions

best saas affiliate programsNo doubt, e-commerce stores that sell physical goods are the “man’s game” of selling online. You know how much goes into setting up a website, adding content, getting qualified traffic, and actually monetizing those visitors (via advertising, affiliate marketing, or selling an actual product.)

Now imagine that you sell a physical product AND after all those steps you still need to actually ship and deliver it. Enter Megaventory, a slick order tracking and inventory management system with a nice one-click integration to Magento. They’ll manage your products and clients across multiple locations too, if you have them.

If you have an e-commerce audience, this is a great SaaS app to promote. In addition to Magento the Megaventory crew also has hook-ins to Zapier and Salescast. Affiliate commissions start at a generous 20% – you can click here to apply to Megaventory’s affiliate program.

Easy SEO for 1-Year of Recurring 15% Commissions 

seo saas affiliate programYesterday I was having lunch with one of our users. Smart guy, quite technically savvy (built his own slick-looking website and such.) We started talking about SEO – like most people, he knew the basics but not the latest ins and outs.

That’s the case for most online business owners. So we consider hiring consultants, but the problem is there’s no way to tell who is full of crap!

Enter Places Scout, an automated SEO tool that helps its users dominate local SEO. If you’re an SEO consultant yourself, this is a great tool to have in your back pocket. It’s also a nice way to generate passive income in addition to your service fees (15% of the first year). Click here to sign up for Places Scout’s affiliate program.

How to Find the Best SaaS Affiliate Programs

You’re receiving this newsletter because you indicated you were interested in the SaaS category in your E-CommerceAffiliates.com account profile. You can update and add affiliate categories of interest in your Settings section here.

Connecting SaaS Affiliates With Software Providers

E-CommerceAffiliates.com is the only affiliate network dedicated to e-commerce products. Our founding LeadDyno team launched “ECA” in 2017 to provide intros between high quality e-commerce merchants and affiliates interested in promoting their products.

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3 Hot Fashion Affiliate Programs for This Fall

I’m writing today to share three new clothing and fashion affiliate programs with you that you may be interested in promoting as an affiliate. I pulled them from our Products category listings on E-CommerceAffiliates.com, which you can view right here.

These are all high quality products worthy of you sharing on your website and in your social media channels. Plus, they boast great affiliate programs and will pay you generous sales commissions for your efforts!
(PS – If you have a product to promote in our affiliate marketplace, you can sign up as a merchant and be considered for a future feature here.)

Stylish Knots for $10 Commission

The necktie knot struggle is real, no matter how much you think you may have mastered the art of it. It is a pain you would rather not have to deal with. This is why Knot Brothers have mastered the knots and have made pre-knotted signature ties that are not only convenient but are also so unique in style that you’ll stand out from the “ordinary”. You’ll never have a pain in the knot again thanks to them.

Take advantage of their promotion and save $50, and get a stylish pre-knotted necktie at Knot Brothers for $44.99. Affiliates earn a $10 commission per sale.

Kwotees for 20% Commission

We all need a little fun and humor in our lives, serious stuff aside seriously. Kwotees gives the world little laughs with their awesome, fun and witty quotes on premium quality t-shirts. Made in the USA, Kwotees makes t-shirts (available for men and women) that you’ll love to wear and will bring a few extra smiles to the world.

Kwotees t-shirts are priced from $22.63 and affiliates can earn a commission of 20%. Apply to become an affiliate of Kwotees here.

Vintage Leather Bags for 10% Commission

Handmade with love from wonderful Indian traditions, Vintage Leather Bags offers beautiful vintage leather bags that will add some character to your everyday life. Every bag is unique, not a single one is the same. From briefcases, laptop bags, rucksacks, satchels, messenger bags, tote bags and travel bags, Vintage Leather Bags as a bag for your every need.

Bags are priced £50-£90 and affiliates can earn a commission of 10%. Apply to become an affiliate of Vintage Leather Bags here.

How to Find More Clothing and Fashion Affiliate Programs

You’re receiving this newsletter because you indicated you were interested in the Clothing category in your E-CommerceAffiliates.com account profile. You can update and add affiliate categories of interest in your Settings section here.

Connecting Affiliates With E-Commerce Merchants

E-CommerceAffiliates.com is the only affiliate network dedicated to e-commerce products. Our founding LeadDyno team launched “ECA” in 2016 to provide intros between high quality e-commerce merchants and affiliates interested in promoting their products.

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Beauty Product Affiliate Programs: What’s Hot Right Now

I’m writing today to share three hot Beauty product affiliate programs with you that you may be interested in promoting as an affiliate. I pulled them from our Products category listings on E-CommerceAffiliates.com, which you can view right here.

These are all high quality products worthy of you sharing on your website and in your social media channels. Plus, they boast great affiliate programs and will pay you generous sales commissions for your efforts!

(PS – If you have a product to promote in our affiliate marketplace, you can sign up as a merchant and be considered for a future feature here.)

Butt Naked Hair for 5-15% Commission

beauty product affiliate programsIt is no mystery that a woman’s hair is her crown and glory. So, it is no surprise to learn that the average woman will spend a month of her lifetime at the hair salon. Yup, a whole month – this is serious hair business. Any woman knows that her hair costs her not only her time, but a good fortune to maintain in its full glory.

For the ladies that want lasting and luxurious hair, Renown Premium Hair offers that premium quality that will save you many visits to the salon. Endorsed by celebrities such as Syleena Johnson and Traci Braxton, Renown Premium Hair offers its best range, Butt Naked Hair. This range lasts 18-24 months with proper care. Also available is their entry level range, The Bomb Hair, which lasts 3-6 months.

Hair bundles start from $150 and affiliates can earn 5-15% commission on sales. Apply to become an affiliate of Renown Premium Hair here.

Sexy Cosmetics for 20% Commission

beauty product affiliate programs 2Besides diamonds, makeup is a girl’s best friend. The kind that makes you feel good about yourself. Valentynas Secrets is that kind of friend, offering sexy premium cosmetic products that will make you feel great. From over 200 lipstick shades to a full range of face and eye makeup, Valentynas Secrets will glam any woman up.

Makeup ranges from $9.99 and affiliates can expect to earn a commission of 20%. Apply to become an affiliate of Valentynas Secrets here.

Fuller Lips without Surgery for 15% Commission

beauty product affiliate programs 3Are your thin lips in need of some sexiness for the ultimate glossy pout? No need for surgery thanks to SkinXL Lip Plumper, that will give you instant lip plumping within 60 seconds. This serum will naturally plump your lips giving you the fuller, softer and sexier lips that you’ve always desired.

$25 will get you one SkinXL Volumizing Lip Plumper that will transform your ordinary lips into succulent lips and will last up to 12 hours. Affiliates can earn 15% commission on sales and get free products after first sales.

How to Find More Beauty Product Affiliate Programs

You’re receiving this newsletter because you indicated you were interested in the Beauty category in your E-CommerceAffiliates.com account profile. You can update and add affiliate categories of interest in your Settings section here.

Connecting Affiliates With E-Commerce Merchants

E-CommerceAffiliates.com is the only affiliate network dedicated to e-commerce products. Our founding LeadDyno team launched “ECA” in 2016 to provide intros between high quality e-commerce merchants and affiliates interested in promoting their products.

We have one-click integrations between ECA, Shopify and (of course) LeadDyno:

Questions? Want to sign up as a merchant or affiliate? Learn more at E-CommerceAffiliates.com and/or simply reply to this email.

-Brett

Brett Owens

Marketing Director & Co-Founder

E-CommerceAffiliates.com & LeadDyno

(888) 340-6425

Sign up for our E-Commerce Affiliate Network here…

… and watch LeadDyno’s Live Webcasts Daily and “On Demand”

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Tech Affiliate Programs – What’s Hot This Fall

Affiliate Commissions for Fashionable Solar Energy, Anti-Tangle Headphones & Print Your Mind 3D

I’m writing today to share three new Computers & Tech affiliate programs with you that you may be interested in promoting as an affiliate. I pulled them from our Products category listings on E-CommerceAffiliates.com, which you can view right here.

These are all high quality products worthy of you sharing on your website and in your social media channels. Plus, they boast great affiliate programs and will pay you generous sales commissions for your efforts!
(PS – If you have a product to promote in our affiliate marketplace, you can sign up as a merchant and be considered for a future feature here.)

Fashionable Solar Energy for an Energetic 20% Commission

tech affiliate programsSometimes being “green” is a mission and is not always convenient and “cool” looking. Unlike conventional solar mobile devices, the Solsol Hat just took solar energy to a whole new level and made it look pretty sleek. Solsol Hat offers a range of fashionable 100% solar powered hats that will charge just about any mobile device including your iPhone, iPad and GoPro. These hats work without batteries and are able to output up to an impressive 5 volts of energy – efficiently charging your mobile devices when you’re on the go.

Solsol hats are priced at $69.95 and affiliates can earn an energetic 20% commission off sales. Sign up here to become an affiliate of Solsol Hat.

Anti-Tangle Headphones for 20% Commission – Sounds Great!tech affiliate programs 2

The headphone tangle struggle is real. We’ve all been there, more often than we realize. Whether its when we’re on that trip, go for that jog, or at the gym – getting our headphones tangled, lost or broken along the way is a mysterious struggle because no matter how hard we try to keep them together they always end up tangled. Struggle no more thanks to Wraps Wristband Headphones.

These cool headphones allow you to wrap them around your wrist when you’re not using them and you’ll never tangle or lose your headphones again. Not only is this great for no more tangles, but these headphones transform into a stylish and comfortable bracelet when worn. Let’s not forget to mention that these headphones output great sound too.

Available in vibrant colours made with anti-tangle fabric, the Wraps Wristband Headphones are priced from $21.99 to $38.99 and affiliates can earn a commission of 20%. Sounds great, doesn’t it? See what we did there 😉 Sign up here to become an affiliate of Wraps Wristband Headphones.

Print Your Mind 3D for $100 Commission

tech affiliate programs 33D printing allows ordinary people, like you and me, to have the creative ability to make things that would under normal circumstances be impossible for us to make without qualified technical experts. From a small local 3D company, Print Your Mind 3D is now servicing all of Canada’s 3D printing needs.

With a variety of 3D printers and accessories, Print Your Mind 3D offers a 1 year manufacturers warrantee assuring you that you are buying nothing less than quality.

3D printers are priced from CAD1,655 and affiliates earn a commission of $100 for every print sold. Sign up here to become an affiliate of Print Your Mind 3D.

How to Find More Tech Affiliate Programs

You’re receiving this newsletter because you indicated you were interested in the Computers & Tech category in your E-CommerceAffiliates.com account profile. You can update and add affiliate categories of interest in your Settings section here.

Connecting Affiliates With E-Commerce Merchants

E-CommerceAffiliates.com is the only affiliate network dedicated to e-commerce products. Our founding LeadDyno team launched “ECA” in 2016 to provide intros between high quality e-commerce merchants and affiliates interested in promoting their products.

We have one-click integrations between ECA, Shopify and (of course) LeadDyno:

Questions? Want to sign up as a merchant or affiliate? Learn more at E-CommerceAffiliates.com and/or simply reply to this email.

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