Instagram is, without a doubt, the most popular social media platform for affiliate marketers and influencers. And this isn’t just heresy; the statistics speak for themselves. 35% of adults who are online use Instagram, and 28% of this target population resides in the United States. What’s more, 34% of Instagram users are millennials, which means that the need to use Instagram to build an audience for your business is essential.
Instagram isn’t text heavy and focuses on visuals. If the picture isn’t catchy enough, relevant enough, or even relatable enough, you won’t be able to garner the kind of attention you want for your business. Do you find yourself unable to use it effectively to market your products or services? Here are some things you could be doing wrong!
More engagement not growth
Marketing on Instagram is all about keeping up with trends and the changing market. 60% of Instagram users find new products by scrolling through the app. This is not just because it’s an aesthetically appealing avenue to explore, but also because Instagram allows you to engage with content unlike any other platform.
For businesses, though, this means that you have to take out the time to keep in touch with most, if not all, of your followers. Engagement really is king on this platform.
Building relationships is how followers can be turned into customers. This means that you should allot at least half an hour of your day to reply to comments and make your followers feel seen and heard. For a small business, the more familial it feels, the more loyal to the business your audience will be.
Delving into it without a strategy
Before starting off with your marketing venture, you have to identify your goals. Doing so will help you strategize and prioritize what’s more important for you.
Without a goal, it’s going to be difficult for you to keep track of what kind of content you want to post. This will lead to inconsistency in your posts, and will confuse audiences. With Instagram, you need consistency and predictability to keep your customers interested for longer and to build trust.
What are some of the goals you hope to achieve for your business? Do you want more traffic to your account? Are you looking for more brand exposure?
Find out more about what your audience is looking for and use Instagram analytics to find out what works and what does not. This will eventually help you post content about your business that your target market actually wants to see.
Missing out on a link in your bio
Instagram only allows one link, and that too in the bio. This may seem like a basic tip, but it’s super important not to forget to put a link in the bio. You need traffic coming to your website, after all. Not having a link can cause your followers to fizzle out. This is almost as basic as not having the correct hashtags on your posts or making your account private and inaccessible to the general public.
Not using an affiliate marketing software to find affiliates
Affiliate marketing programs can help you find new customers and are a must-have for your business to grow. With our help, you can find affiliates who target your business niche, and vice versa. This way, you can make sure your affiliates are maximizing conversions.
At LeadDyno, our affiliate marketing software makes sure you don’t have to worry about tracking affiliates. We do the work for you, giving you unprecedented insight into what’s working and what isn’t. Visit our website and learn more about affiliate marketing and its benefits for your business.