With the advent of social media, digital marketing has changed drastically. Companies can now put out content that’s tailored to their services without having to follow specific guidelines—which provides more than enough room for unbridled creativity!
As more and more people trust social media to help them find the services they need and the people who also share these interests, these platforms have been inundated with ‘influencers.’
They help companies get in contact with a relevant audience without having to actively search for them. But how do you find influencers who will help you grow your company? Here are some tips:
The Three Rs of Influence
Relevance, Reach and Resonance.
Relevance: The social media influencer that you’re asking to post on your behalf should already be interested in your industry and should have a blog and an audience that’s tailored to it.
You can’t expect a fitness blog to start posting about makeup just because you paid them a handsome amount. Moreover, the influencer needs to have an audience that aligns with your target market.
Reach: When you’re running an influencer marketing campaign, you expect to reach a specific number of people with a specific interest. By looking at the influencer’s reach, you can determine the number of people you’ll be able to reach.
Resonance: Remember, bigger isn’t always better. A huge following is meaningless and won’t do your company any good if the followers aren’t interested in your service. However, influencers with a defined niche can help you reach an audience that resonates with your goals and mission.
Reaching a greater audience organically is always a better option than increasing your followers through fake accounts and bots—some influencers tend to do that.
Always look for organic engagement on an influencer’s account. Good engagement can be seen in the number of likes, shares, and comments their posts get. This means that the followers of your influencer are loyal and trust what they have to say and recommend.
Look For Consistency
Whether it’s the look, tone, feel, or values, a blog needs to be consistent in what it’s doing to keep its audience engaged.
Its values and tone should also be appropriate and in-line with the way your company usually presents itself. This will ensure that there are no disjointed attempts at pushing out content.
The team here at LeadDyno is not only an expert in affiliate marketing, but can also help you with influencer marketing. Get in touch with us to know more about our affiliate marketing tracking software and other services that we provide!