Affiliate Marketing Software Demo 12-9-14

Introduction to LeadDyno for Affiliate Marketing 12-9-14 from Brett Owens on Vimeo.

Hi everyone. Thanks for logging on and joining me today. This is Brett Owens from LeadDyno. What we’re going to do is walk through a pretty comprehensive demo of the entire system in about 15 to 20 minutes. We will save time for your questions, so anything that you’d like me to spend a little more time on, review, or walk through for you, I’m happy to do that as well. To get my attention just go ahead and type questions into the go to webinar panel at any time. If I can take those in the flow of the presentation, we’ll do that. Otherwise, we’ll definitely save time at the end. So like I said, we’re going to move quickly here and cover a lot of ground. So just to give you a heads up on that, I’m going to move fast. If you have questions or stuff that you’d like to review or see in more detail, please be my guest to ask a question and we’ll circle back on it. We can spend as much time as you’d like on any of the topics that you want to cover, anything that I cover or anything else that’s on your mind.

So, with that I’ll go ahead and get started. Let me actually flip over to one of my affiliate websites. Our first step, if you’ve already signed up with LeadDyno or you already have an account. Hopefully you found this page, but just in case you have not, this is your affiliate website. This is the site that we host for you, that you can give out to potential affiliates where they can sign up for your affiliate program. You can customize this page. You can put in your company logo at the top, as I’ve done. You can put in your company colors, including the buttons and such. This is the page that you can start to market to potential affiliates and resellers that you speak with. We’ve got a way that we can get this in front of your customers too. I’m going to show you that in a minute to help ramp up people and help bring them into your affiliate program.

Where this is at in LeadDyno, I’m going to show you where you can configure this website. I’m within the application here and I’m going under affiliate content and configure affiliate website. This is where I’ve got my logo uploaded. I’ve enabled a custom header. I have my color selected. You can also do custom CSS if you want to really customize the styling on this page you can do that. You can embed it on your website as well. To do that you enable iFrame mode which is right here. That will basically allow you to embed this page onto your site, so if you don’t want someone to go to your domain.leaddyno.com, if you want it to go somewhere else on your website, you can do that, iFrame mode is how you would do that.

We have some other settings here. I actually just got an email from somebody asking how they can require affiliates that they approve affiliates. So when somebody signs up here by default, we just drop them in your program. This is how our programs work personally. I don’t require affiliate approval. I just let people sign up, let them go. But if you do want to approve your affiliates as this person asked me, that’s an option and that setting is actually down here, Affiliates require approval at the very bottom of this configure affiliate website.

This is kind of where we start bringing affiliates into your program, getting them going. The affiliate invitation that I mentioned is a new feature but it’s something that I would highly recommend that you check out. I’m on the fourth option here under affiliate content. What this is basically doing is htis is an email that invites people, as they purchase from you, to join your affiliate program. I’m sure you’ve seen or you’ve bought stuff around the web, where the person who you buy it from or the online store that you buy something from will say, “please share this on Facebook.” Or “Share this on Twitter.” Usually they don’t have much of an incentive for you, so whether you do it or not depends on how excited you are about your purchase.

The nice thing about, as you probably know, about setting up an affiliate program is that now you can incentivise people to share this stuff too which is going to make them much more likely to share their purchase on Twitter or on Facebook. How we do this is we invite them to join your program when they buy something from you. This is basically the perfect time to invite them to join the affiliate program to share your stuff. So we send this email out on your behalf. I’ve got an email here that’s already pre-written. You’re welcome to use it and just sign your name to it. Otherwise you can edit the email as you like. That’s fine too. To get this going, just make sure this is enabled and then this is going to go out to everyone as they purchase from you. This is the best way, in my experience, to get your affiliate program growing early. Aside from the people that you already talk with, you want to get your customers on board. This is a really really easy way to do that with our affiliate invitation. This is another option and a newer feature that I did want to point out to you.

Okay, here’s a question on the affiliate invite. Didn’t want it to go out right away. Okay, so use the same content in the mark in the email section with the seven day delay from purchase. Do you lose any important functionality that way from this affiliate invitation?

Actually, no. That was a creative way to go about it. This is basically sending a purchase out at day zero. For the other people on the call, let me just show you what we’re talking about here. We do have the ability for you to send out Lead followup emails to people as they sign up from you as a new lead, as they buy from you or if they cancel, or if they ask for a refund. All of these emails are based on certain time delays. The question here from John is, “If I send it out seven days after a purchase and I just add a new email, am I losing anything?” No, you’re not. In fact, what you can do is just send an invitation to the affiliate program here and then you can just put in your content here. Then this will be your invite. And instead of sending it out on day zero, you can send it out on day seven or day three or whatever you would like to do. That’s a good way of using it, so nope, you didn’t lose anything in the process. I’m glad you got through that on your own.

Just to give everyone else a little more background, the reason you may do that and may not immediately invite somebody is that if you have other information you are giving them related to the purchase, you may want to wait a day or two, or a week in this case, to get them invited to join the program. That’s sort of the background there and then these are the Lead followup emails, so I’m glad we got into this because it’s something I usually like to share with you as well.

So we’re recruiting affiliates. As affiliates enter your program you’re going to see them populate here. Under affiliate program and then under manage affiliates is where we’ll see them. Let’s take a look at one of our affiliates here. Lori is one of our reseller partners. Lori has two links that we give her here. One is the affiliate link. This is where she can refer people to our site. We track the traffic for her and she gets credit for the leads and the sales that she sends to us. The second link is basically linked to her affiliate dashboard. I want to show you what that looks like. After Lori signs up with us she’ll have this link into her affiliate dashboard. This is where she can get her referral link again and this is where she can share it on things like social media.

We have one click hits into popular social media like Facebook. To share this on Facebook, I basically just click the Facebook link. What this will do is log me into Facebook. It will have a post on my wall that’s all ready to go. This is a post that I, as the affiliate manager, had already written. I’m going to show you where you can write this stuff in a minute. The affiliate doesn’t really have to think too much about it. They can add a comment if they like, then they can just share this on their wall. They’re off running, then this will go out to all of their friends and all of their followers. This is the same deal with Twitter. Click the tweet, link, and it will pre-populate the tweet. Again, this is so the affiliate doesn’t have to do a lot of hard thinking or writing if they don’t want to. They can just post what you’ve already written and they’re good to go.

Otherwise, as you can see, I can edit this tweet if I’d like to. I can completely rewrite it if I want to. That’s fine. We do already have the affiliate link in here so they don’t have to worry about that. They’re going to get credit for all the clicks that comes through. It’s the same for Facebook. All of those clicks that come through are going to be tracked by the affiliate links. We also do LinkedIn, Google Plus, Pinterest now and good old fashioned email as well. It still works really well. We do send out the email on the affiliate’s behalf. We’ll do it up to 10 people at a time. All they need to do is input 10 email addresses then we’re going to send out an email. Again, these links will all flip to affiliate links. We’ve got this email pre-written, so they don’t have to think about it. But as with anything else, they can rewrite it if they would like to edit this email.

They can also see their progress in real time here. These are the number of visitors that they have referred. The number of sign-ups. A sign up could be if you have something like a customer newsletter. This might be before somebody purchases, so that would count as a sign-up or a lead. Then of course, purchases over here on the far right. Then there are the payments. These are the commission payments that Lori has earned. She’s currently owed $26.10 from us. In a lifetime she’s made $387.10.

These are all updated in real time. As an affiliate refers a click to your site they’re able to see this update, so that’s cool for them. They can see that everything is actually working. They’re actually getting credit for the traffic that they’re sending your way. It gives them a reason to come back to the affiliate dashboard. They can see their commissions. This is a place they’ll want to come back to, which is great, because they have their link here and then they’ve got all the social sharing too. While they’re here they’re more likely to reshare their link and such.

You see Lori also has an affiliate code. Let me talk about the affiliate code for a minute. An affiliate code does two things for you. One, it gives you a co-branded referral link so the affiliate code is just going to be the suffix on this link. It makes Lori look like she has got a co-branded link with us. This is nice to see. It doesn’t look like a traditional affiliate link with all the mumble jumble at the end. The second advantage of an affiliate code is that we can match it up with a discount code if you’re using an e commerce store like Shopify, Bigcommerce or Stripe. The discount code would then be something we can track if we don’t have a click throughout a link. A case of this could be the case of something like Instagram, where you can’t really click through an Instagram post. So link sharing and link tracking doesn’t’ work, but you could throw a discount code on the Instagram post.

You could say okay, for 10% off, use this discount code. We then would match up the discount code. If we were using Shopify we would match up the discount code using Shopify with the affiliate code in LeadDyno. We would then be able to still credit that to an affiliate even though no link was clicked. For stuff like Instagram or offline stuff where people are just doing word of mouth or in person sales where they’re giving a discount code or you’re doing something over the radio, any of that stuff, that’s where we can match it up with an affiliate code.

The second tab here… I’ll kind of fly through these other tabs on the affiliate dashboard because we have a lot in here. These are optional. You don’t have to have all of them, but I want to take you through so you can decide which ones you want to use. Lori here does have a website and she is running our banner ads on her site. What I do is I make all of our banner ads available to our affiliates so that basically Lori can run these on her website as well. If somebody clicks through it will be an affiliate link for her. It’s easy for her to grab our banners. She can just take the HTML, give the HTML to her developer. Then it already has
her affiliate link embedded so she can put these on her website. It kind of gives us, from our perspective “free display ads.” For affiliates we’re only paying them usually after somebody actually sells something. We don’t pay upfront for the display. So that’s a nice advantage to having the banner ads in here.

Our affiliate newsletters are things that we send out that look something like this, where this was announcing the release of one of our mobile applications for our sister company here. This is the affiliate program that I’m showing you. I sent this out to our affiliates when we did the product release. I wanted to give them a heads up and let them know how they could help us promote this and basically sending them back to the affiliate dashboard. What I told them was back at the affiliate dashboard, there’s this link here. At the homepage I had all of the social media stuff rewritten around our new release. It gave them something relevant and fresh to share. That was good for them and it also gave us more reach on our product release. It was a win-win for everyone. It gave the affiliates something new to talk about and it gave us more reach on our product release because these guys were able to go on the social media and start talking about it as well.

We do keep an archive of the affiliate newsletters. These are going to be under here. I sent out one earlier in the year when I was at a trade show. This basically is an email that will just go out to your affiliates because we’ve already got your affiliates on LeadDyno, so we can send this out. An affiliate newsletter feature is down here. We’ve been under affiliate content the whole time as we’ve been talking. The affiliate newsletter option is the last one here. To create a new affiliate newsletter, just click new affiliate newsletter and then just start typing. We take pictures in here, links, and such. There’s a lot you can do in here.

Specific links, which we call sub-ids. If you want to do a link to a specific product page or a specific sub-domain, you can do that with our sub-ids here. Affiliates can also do it themselves. Basically, they just enter the target URL that they’re trying to hit. It will give them a new link, and then we’ll track the progress on each link. In no case do you only have to link to the homepage. You can link to specific product pages or affiliates can do it themselves.

Let me show you where this is all updated here. I’m still under affiliate content. Content library is where you can edit things like the Facebook posts. I’ll just click the Facebook post and then edit content here in the upper right. This is basically what allows me, as the affiliate manager to rewrite that Facebook post. I can update it here, keep the content fresh, and decide which URL I want it to go to also. It doesn’t have to go to the homepage. It can go to any sub-page that I want. This is what we call the, “primary” or the main content here. This is for the homepage, so this is where these are all accessed. The content library is where you update this stuff. It is also where you can upload your banner ads, so add content in the upper right is where I can add a banner. I mentioned Pinterest before, and this is newer. You can add a Pinterest pin. It’s where you can kind of configure that affiliate dashboard as you would like to see it.

Let’s talk about some ways to engage and keep affiliates motivated. As you probably get by now, that’s what we’re about. Keeping these guys focused, letting them know how they’re doing on their progress, and also letting them know in a manner where you don’t have to constantly have to update them yourself. The system as in LeadDyno is doing it for them. We have some automated emails that can further help you with this. We’ve got one that can go out first, when people sign up for your affiliate program. So basically get all the content that they need. Again, we’re going to embed the affiliate link here and the link to their affiliate dashboard when this email does go out.

We have some template variables that you can use. This is going to welcome them to your program. Once again, into the affiliate dashboard, as you’ve seen, they’re pretty much good to go from there. We can also let them know how they’re doing on a weekly update. We have a weekly status email. We can let them know when they have a new lead or a new purchase. This would let them know when they have a new affiliate purchase. We can let them know who that person is if we want to. In real time we can let them know that they got a new commission, and they can see their commission back on the affiliate dashboard. These emails are going to look something like this, “Thanks for sharing your colleague with us. We have them set up. If they pay at the end of their trial period we’ll have a commission for you.” Here’s where we can say okay, we have a new affiliate commission for you and again, you can always see it on your dashboard. When they go back to their dashboard they will see their progress will be updated and their commissions will be updated as well, so this person can say, “Cool, I’ve got $800 coming up and $2,500 paid out lifetime.” They can get all their info here, so if they want to do any link-sharing while they’re in here they can do that too.

I’ll wrap up with the most popular feature for affiliates. If you’re really talking about keeping these guys motivated, then paying them out is going to be the best email that they’re ever going to get. We have an easy way to pay them out. I recommend our PayPal integration which is pretty simple. Literally you just come in here, see what commissions are currently due, and then click the PayPal button to pay out. What that’s going to do is it’s going to log you into PayPal.

Let me go ahead and do that so I’ll show you one. Let me pay out Sam. I usually don’t pay out under $50 but it’s Sam’s lucky day. We’re doing a demo and we want to show this PayPal integration. I’m logged in and now it says, okay, “are you ready to pay Sam $34.80?” I say, “Yes.” Now we’ve paid Sam, so that’s that. I’ll close this up and he’s been paid out. When we refresh this page he will no longer be owed money. You can keep going down the list, so it’s pretty simple. It’s just a click. I usually pay our affiliates once a month. We pay them out if we owe them $50 or more, typically. Honestly, I actually do most of the payouts during the demos. Sam was lucky. He didn’t have to wait for the $50 this time. You’re welcome to pay out affiliates as often as you like. If you want to pay out everyone, even Rhonda here, who I owe $8 to, if we want to just pay her out we could now. I’ll give that a few weeks to let the commissions accrue.

But the PayPal integration is the easiest way to go. It basically sends to their email address. If it’s not able to find them for whatever reason, PayPal will get them to sign up and let them know. I’ve never really had an issue with the PayPal payouts. It’s pretty much good to go out of the box.

Alternatives, however, if you want to pay out in other ways, if you want to cut somebody a check, you can just cut them a check and then mark them as manually paid. I’ll do that here. Say, I’m cutting this person a check, I just click manual and then they are Xd out. We also support Dwolla and Coinbase for payouts as well, so if you want to do something other than PayPal, you’re welcome to do that as well.

Then the final thing I’m going to point out and then we’ll get into more questions here. As you probably saw from us yesterday, we are launching and this is by popular demand, an affiliate network. What we basically want to do is get you introduced to other good affiliates that are also using LeadDyno. We’ve got a lot of good programs that are using our software. There’s been a lot of interest from both ends. Affiliates finding other good programs and you guys finding good affiliates. We’re going to start matching you guys up. If you’d like to apply to get into the program you can do that basically here.

Just go to our homepage and then affiliate network and I’ll put this in the chat, stuff here as well. Let me see if I can send this to all. Here’s the link. You’re welcome to sign up if you would like. You’ll be hearing from us soon on this. Basically we’ll feature your affiliate program, give you prominent placement for our affiliates and then also would like to start making intros too because we have affiliates who are promoting similar products to yours, so if you’re okay with it and if the other affiliate manager is okay with it, then we’d like to start making some of these intros and getting everyone hooked up. That’s where we’re going there, so it’s exciting stuff. You’ll see more from that on our side in 2015. With that we’ll roll into questions. So if you have questions just type those into the go to webinar panel and I’m happy to cover anything that you’d like to see in more detail.

A question on Google AdWords tracking, which we do mention on our site. On your site you show that you can also use LeadDyno for tracking Google AdWords too. Can you walk me through that?

I’d be happy to. Let’s go back to LeadDyno. I’ll be going back to our marketing section. This is where we were earlier. Let me just quickly review here, since we kind of jumped into advanced stuff earlier. We’ve got two things under our marketing tab. We’ve got lead followup emails. These are emails that can go out automatically basically when somebody signs up. I actually use these. If you get emails from LeadDyno, these actually do come out of LeadDyno. When you sign up, these emails that I walked you through come from us. If you want to track something like a Google AdWords campaign or a Facebook ad, what we do is we give you what we call a tracking campaign link. To do this you go under actions, create a new tracking campaign. This is basically like creating an affiliate link. We’re using it like an affiliate link, we’re just not paying out a commission. What we want to do is to track the success of this link. The way to do that is then just use it in your Google ads or in your Facebook ads. What you do is just kind of point the ads over to this tracking link instead of just using your base URL. Then we are able to see exactly how well it’s been performed for you.

For example, I know that this Google ad group has sent me 1700 visitors and then converted 162 leads and 43 purchases. There were 16 cancellations out of that. I can break this down. I compare this with my Ad Spend and Google AdWords to see if it makes sense. I can also see the specific customers here so again this is the advantage of using LeadDyno for this conversion tracking. We’re already plugged in with your online store and we can get the actual detail on the purchases. The normal AdWords conversion code will show you if somebody hit a certain page, but will not necessarily show you what they bought. The advantage of LeadDyno is that we’re already plugged into your store, so all you need to do is throw our link on the front end. Then we can show you the entire sales funnel for that link.

It looks like that’s it for questions, so we’ll go ahead and wrap it up. If you do have other things you think of afterward, you’re welcome to reply to any of the emails from me about your attendance today. That will go back to me and we can circle back one-on-one about any questions that you have. We also have live chat going, I’m sure many of you know, during every day of the week. That’s available in the app itself in the lower left or on the website, if you’re on our website. You literally won’t miss it if you’re on our website because we are here on the lower right, so you’ll see this as well. Pretty easy to see.

One more question for wrap-up, on advanced commissions structure. I would be happy to and if you have a specific example you’d like to walk through, I can walk you through that now as well. If you want to just go ahead and type that in, we’ll go over setting up advanced commissions.

Step up commissions 25%. I remember our conversation from yesterday on this. Just so everyone knows what we’re doing here, what we’re going to do right now is set up a tiered commission structure. Let me actually set up..you know what I’m going to do? I’m just going to set up a new commission plan.

What we’re going to do here is we’re going to set up volume based incentives for our affiliates, so that the more they sell, the higher their commission percentage goes. Let me go ahead and add a new payment. What I’m going to say is, “We’re going to pay for a purchase. We’re going to pay a percentage of the sale. We’re going to pay 25%.” When are we going to do this? We’re going to say, from 1 to 10, we’re going to pay 25%. I’m going to save this and then we’ve got this here.

We’ve got purchases after 1, up to 10 25%. Now if I want to do 11 to 20 for 30% I keep that a purchase. This is percentage, and this is going to be 30%. Now I’m going to go 11 to 20 and then I save. Now I’ve got two levels. I’ve got 1 to 10. I’ve got 11 to 20. Now let’s just say I want to go 21 on up and we’re going to give 35% above. On advanced payment options I’m going to say that from 21 on up, I’ll just leave “up to” blank. This is 21 on up for 35. Basically that’s that. If you have questions as you’re setting it up you can ping our live chat, person to walk you through, but basically that’s that on the advanced stuff.

Okay, cool. It looks like we’re good to go. Again, questions go back to me or live chat. Best ways to get in touch with us. Thanks again for joining today and I hope to hear from you soon.

Affiliate Marketing Software Demo: LeadDyno

In this affiliate marketing software demo, I’m going to show you how I used LeadDyno to broadcast a product launch announcement out to our affiliates.

If you’re looking for affiliate traffic via social media channels, this is the demo for you…

We’ll review how we update it, our social shares, so that these guys can get on Twitter and Facebook and start talking about it. How we give banner ads to promote the new offering, kept them in the loop, did an affiliate newsletter. So this is going to show you the whole product, and we’re going to show you in a real case study type example.

So if you’ve already signed up with us, with LeadDyno, what we first give you is your own affiliate website. So this is one that we host for you so that you can start sending affiliates here right away. This is where affiliates can come in and sign up for your affiliate program.

So it’s going to be listed at yourdomain.leaddyno.com. That’s where you can find it. Within LeadDyno itself, again, if you’ve already signed up under the settings option here on the left side, general account info, this is where you’re going to find the URL to your affiliate homepage.

So this homepage is something that you can brand. You can put your colors in. You can update the messaging here. Make it your own. I will walk you through how to do this in a little bit. So bottom line is this is where you can start sending people to join your affiliate program.

It’s set up as soon as you set up your LeadDyno account. We do have an option. If you’d like to embed this on your own site, you can do that as well, and we’ll walk through how to do that.

Actually, why don’t we just do that now? So I’ll show you. Under where to do this, under affiliate content, the first option here is configure affiliate website, and this is where you’re going to be able to do all that stuff that I was just mentioning. So this is where you can put in your logo. This is where you’re going to update the colors to make it a match with your site.

This is where you can put in you content and we do allow for custom CSS. We do allow you to iFrame this into your own website as well, if you’d like to do that. Okay. So once we get people set up coming into your affiliate program, what I then like to do is welcome them. And we have a series of welcome emails that you can turn on to let them hear from you and learn about your program.

If you went through our setup wizard, setup wizard may have walked you through this. But if not, here’s how you can set these up once you’re already set up with LeadDyno. So these are the automated affiliate emails here. And I would encourage you to enable all these guys.

The first one in particular is a great one as affiliate signup. You welcome them to your program. Say okay, here is your unique affiliate link. This is the link that when other people use this and click through, we’ll give you credit for it. And then the link to their affiliate dashboard is going to be the next one here.

So the link the affiliate dashboard, let me show you what the affiliate will see when they’re in here. So this is basically a one-click login that’s going to take them into their own little affiliate section. It’s going to have all of their stats for them. Their commissions. It’s going to have the tools that they can use to connect with social media, grab banner ads and things like that.

Let me go ahead and I’ll show you how we get in here. So again, I’m in the admin screen now. This is my own LeadDyno account. And if I want to check out and see how an affiliate is doing, what I can do, actually let me back up. I’ll show you someone else. So what I can do, if I want to see how an affiliate is doing, so if Sam, for example, contacts me, Sam has a website, lawyers.com.

So Sam comes to me and he says, hey, Brett, I want to know how I’m doing. So what I can do is I can look here, I can give him an update, but also what I can do is just remind him that this is the link to his affiliate dashboard. Okay. So this is his unique link. When he logs in here, he’s going to have access basically to all of his stats.

So he’ll see the number of visitors that he sent us, the number who’ve signed up for us, and the number who have bought, all of his commissions that are currently due, that are upcoming that have been paid up. We list those here too. We have an affiliate code for him that matches up with his site. So that goes into his affiliate URL here, right at the end, so it looks like it’s co-branded a link with us.

And then we’ve got ways for him to share his link. And he can, for example, email up to ten of his friends. Just click the email link here. Now you’ll notice, so this copy here, this is promoting our new Android application. So this is the product lines that I mentioned earlier.

What I did before we launched this to our affiliates is I rewrote all this copy. So I rewrote the emails. I rewrote the Facebook post. So when our affiliates like Sam come in here and they want to share it, that’s all geared towards the new product release. Okay.

So it’s going to be the same deal with Facebook. When he clicks Facebook, or when I click Facebook, what it’s going to do is it’s going to log me into Facebook. Then it’s going to have a pre-written message already to go promoting the product. It’s got my affiliate link in there so all I need to do is just click that and now I share it on my Facebook wall. And then this will go out to all of my Facebook followers here and friends.

Okay. Twitter, same deal. Twitter will log in to Twitter. And, again, this is copy that I pre-wrote. Me, being the affiliate manager. So this is what I pre-wrote for people. As they click through, we always replace the basic link with their affiliate link. And here we’re actually even sending them not even to our homepage but to a specific landing page. So that’s something that you can do with LeadDyno as well.

You can send people just to a specific product page, to a specific landing page. It doesn’t have to always go to the homepage. So if you’ve got an online store, or you can promote a specific product and have affiliates get credit for that too. Okay.

And what I wanted to finally mention is, again, if you do have an online store, your affiliate code here. This can double with a discount code, so if you want to track sales that maybe did not come through an affiliate link for whatever reason.

If you use Shopify or if you use Bigcommerce, your affiliates can tell their referrals. Say, hey, just use this affiliate code here when you come through our site, and then we’ll be able to give you credit for this here. So again, that works with Bigcommerce. That works with Shopify.

Okay. We’ve got a bunch of marketing materials here so I actually just had our graphic designer come up with some new banner ads for us and then what I do is I upload these here, and then these are now available to our affiliates to use. So as our marketing guy, I’m using these on the Google network. I’m using these on Facebook.

And why not make these available to our affiliates as well. So I’ve got all of these in here so our affiliates can come in here. They can grab these banner ads if they’d like. And then they basically just copy the HTML, give it to their web guy, or if they’re savvy enough, they can handle it and put it on their site. And then, everything, of course, again has our affiliate link in here. So all they need to do is copy HTML, put it on their site.

Okay. If they want to, as I was mentioning earlier, some people do a specific product page on our site. They could do that here. This is where they can create different links. So sub-IDs, we call them. These would be links to different sub-domains.

Just kind of go through here putting the link name, the URL, and then create these. And then they can also track the progress of each link. So they don’t only need to send people to the homepage.

Okay. One setting that we have, I give some affiliates the ability to add leads. So if they talk to somebody. In this industry there’s a lot of word of mouth. So if they talk to somebody and it may be they’re not going through their affiliate link, you can do this by affiliate types. You can say that certain affiliate types can enter their own leads.

So if these people eventually buy from us, we will give credit to this affiliate. So this is basically where they can add the leads, and basically just put an email address on their leads and that allows us to keep track of those for them.

And in the affiliate newsletter, let me show you that one actually in real time. So this is the affiliate newsletter that I sent out. And I created this in LeadDyno, and I said, hey, here’s our new app. Here’s a video if you want, a couple of screen shots. This I created from LeadDyno as well and you can do that on your end too.

That’s under the affiliate newsletter’s tab which is the last one here. So this is where you can create a new newsletter. And again, this is pretty easy to use. It’s just like any email editor. So you just type your email. You can format it how you like. You can add some pictures and such. You can invent some content, and then you’re good to go.

Okay, let me show you how we got the affiliate dashboard built up and that was from the content library. So here is where I would go if I wanted to edit that Facebook post that I showed you. So you can edit this at any time. Again, it’s good to keep this content fresh. It’s a good reason to talk to your affiliates too. So you can say, hey, I updated all the social media stuff.

You might want to pop up in there. Pop into your affiliate dashboard, I’ve got some new messages for you. That’s all under the content library. This is also where you would upload your banner ads that I showed you. So when I got the new banner ads from my designer, what I did is I came in here and I just uploaded these guys. So I just chose them from my desktop, uploaded them, made them available to the affiliates and we’re good to go.

A new feature that I want to show you here is our affiliate invitation. This is a really cool one and I would highly encourage you to enable this one. What we do is we email people after they buy from you and invite them to join your affiliate program.

So we get them to go, like I was showing you before, I get them to go to your affiliate website. We talk about your affiliate program and get them to sign up. I’ve already written this for you.

Literally, all you need to do is sign your name. If you want to put any details of the program, you’re welcome to do that. And then what we’re going to do is we’re going to email people as they buy from you and then invite them to join your affiliate program.

This is the ideal time to email them. They’re already happy with you. They’ve literally just bought and they are already inclined to want to share about their purchase. And here we’re going to say, we’d love for you to refer people our way.

And by the way, if you do, we’d love to incentivize on that one and compensate you for your effort. So this is a great way to build up your affiliate program and build it up without you actually having to do any active recruiting. You’re just recruiting your customers automatically.

Okay. Let’s briefly talk about a few of the more other automated emails, so this is going to keep guys in the loop. So they join your program. They’re all excited. They click to share on social media. Then what we do is we email them as they go. So we say, hey, you send us a new signup. We appreciate it and we’ve got it noted for you. So this is really, really cool because it lets the affiliate know that they’re getting credit for the people that they sent your way.

And same with the purchase stuff too. So when somebody buys, we send them an email. We let them know. We say they’ve got an affiliate commission and you can see it on the affiliate dashboard. So then they can log into their affiliate dashboard and they see this.

This is all updated in real time and this is really a big advantage to using LeadDyno over trying to hand track your own program is that we do keep the affiliate in the loop and again, they’re able to see everything in real time.

So this is very valuable for them. Keeps them engaged. Keeps them going and keeps them thinking about your product over any others that they may be promoting.

Okay, and then of course, the most motivating thing for an affiliate is when you pay them out. So let’s go through that briefly. So that’s going to be under pay affiliate commissions. LeadDyno, again, is tracking the commissions.

What you’re going to have here is at the end of the month, this is what I recommend. I recommend paying out once a month on affiliate commissions. And I pay out over only a certain amount. I pay out if we owe them 50 bucks or more and we’ll do it once a month.

And I just do that for convenience sake. It doesn’t take me that long to do it. I just kind of come in here and I use the PayPal Integration. So I just click the PayPal. That’s going to log me into PayPal, and that’s going to allow me to send the PayPal money out to our affiliates.

So PayPal is the quickest way to do it. It’s one click if you’re paying manually. So if you’re cutting checks or something, you can just mark it was manually paid and that’s fine. And we do support all our coin bases alternative payout methods if that’s something that you’re interested in too.

Okay, so that wraps up the affiliate portion. What I’m going to do now is I’m going to show you a quick way to track Facebook ads and Google ads using LeadDyno as well. And then we’ll get into questions.

So this is going to be under the marketing tab here and tracking campaigns. This is the other primary use that I have for LeadDyno. So not only running our affiliate program, but also tracking clicks as they relate to Google and Facebook.

As I do a lot of ad buying on those mediums, you may as well. Reason I like to use LeadDyno in addition to Adware’s conversion tracking is that I’ve already got LeadDyno tied in with our purchase system. And AdWords and Facebook, as you know, they’re not specifically tied in with a purchase system. They may be able to tell you if somebody got to a certain page, but they cannot tell you if somebody bought.

And what I really care about is if I’m spending money on an ad, I want to know if somebody bought, ultimately. So what I can do is I can use a tracking link like this. So this is the same idea as using the affiliate link, and this is going to show me specifically how many people visited our site, how many signed up, how many bought from us, and how many canceled, or we had to refund as a result of this campaign. And it will even show me specifically who it was.

Again, the beauty of LeadDyno being tied in is I can exactly see which customers we got from this campaign. So I know what I spent on this ad, and I can see exactly who bought from us how much they bought. So this gives me a full breakdown of our ad buying. So it’s kind of the other side of the coin from affiliates where affiliates, we’re getting free traffic and then we’re paying them when somebody buys from us that they referred.

On this side of the universe here, we’re buying as we’re paying Google upfront for this. And then we want to make sure that this traffic is converting for us. So I recommend using LeadDyno. I would use it in addition, and I do use it addition to the conversion tracking in the Facebook and Google.

Each provide for you. I like to match them up. I like to verify Google’s numbers and Facebook’s numbers, but I like to also like to see the level of detail that LeadDyno gives us.

And I’m happy to run through this in more detail if you would like to see this. Also happy to take questions now. So you can go ahead and take those. I’m going to our webinar panel and I’m happy to show you certain background, anything that you’d like to see. And I already had a question in there. Someone asking, we’ve got Mark asking if we have a MailChimp integration and we do.

And we actually use that integration ourselves on our other account. So it’s going to be under online tools where you can be able to set that up and connect to MailChimp. And it’s a one click connect.

Once you’re connected up, you’re good to go. And the advantage of this is that when LeadDyno captures a lead, we’ll then put it automatically into MailChimp.

You can also select which list in MailChimp that you want that lead to go to. So again, this allows you to port leads from LeadDyno, kick them over directly into MailChimp.

Okay. Can you show me how to set up the Shopify integration? Sure thing. So Shopify and Bigcommerce. These are both under our e-commerce services and these are also one click guys to set up. For Shopify, you’re going to enter your Shopify URL. So it’s going to be your store name.myshopify.com. Click connect.

For Bigcommerce, it’s one click to connect. And if you need help going through this, we do have our live chat staffed seven days a week, 16 hours a day. And you can just hit this in the lower left and we’ll have one of our chat operators will walk you through real time and help you out with that setup.

Okay. I’ve noticed that LeadDyno has other lead sources coming in. Can you tell me where those come from? Sure. So, again, this is the advantage of using LeadDyno. It’s really where all of your lead sources are coming from, not just affiliate traffic. So if I look at our latest leads here, I can see this person came from this link. So that’s kind of cool.

So what I can say is, okay, I want to check out this lead source. So I saw this person came from this link, signed up with us. What LeadDyno is going to give me also then a breakdown of this lead source. So it’s going to say, okay, so for this article here, it’ll show me how many people clicked through, how many signed up and how many have purchased from us as a result of this article. So it’s nice.

So you can see coming down the right side here, you can see all of the sources. The Google secure search, this is going to be organic search terms. Unfortunately, Google masks the specific keyword in most cases now. So it’s hard to see exactly what somebody typed in. But at least you know that they’re coming to you organically.

So again that’s the advantage of using a tracking link is that you know what ad group you put the tracking link in. So this is the URL and we can even look at the ad. So this will show me this is my first signup from this article. We got 37 visitors as a result of it and here we go. And here’s the actual article itself, so this shows where the person came from.

Okay. And it looks like that is it for questions. So thanks for joining me. If you do think of anything that I covered, you’re welcome to reply to any emails that you got from me confirming your attendance here. That will actually go back to me. Happy to circle back with you on anything.

Otherwise, as I mentioned, the quickest way to get help at anytime on our website or in the application, just click the live chat window. Our support people are very good. You may have already talked to them. And they’ll be happy to help you walk through, get things set up.

So thanks again, and I hope that we do hear from you soon. Talk to you soon. Bye.